Social Media Strategist

Healthkart; Gurugram District; Presencial; INR 600 000 - 1 000 000; Tempo integral

Resumo da oferta

Healthkart in India is seeking a seasoned Social Media Manager to develop and execute monthly content calendars across Instagram, YouTube, and LinkedIn. You will craft hooks, captions, scripts, and platform-specific content while leveraging algorithms and trends to maximize organic reach.

You will track performance metrics, analyze data, stay ahead of industry trends, and collaborate with brand, design, and influencer teams to ensure consistent brand communication.

Qualificações

• Bachelor’s degree in Marketing, Mass Communication, Journalism, English, or related field.
• 4–5 years of hands‑on social media marketing experience, preferably in a D2C brand.
• Strong understanding of Instagram, YouTube, and LinkedIn algorithms and best practices.
• Proven portfolio of Reels, carousels, captions, and short‑form content.
• Strong creative thinking, copywriting, analytical skills, and consumer psychology.
• Ability to balance ideation with execution and performance tracking.
• Self‑starter with ownership and bias for action.
• Content creator experience is a plus.

Responsabilidades

• Develop and execute monthly social media strategies and content calendars for Instagram, YouTube, and LinkedIn.
• Leverage platform algorithms and trends to drive organic reach and engagement.
• Conceptualize engaging Reels, carousels, short‑form videos, and educational content.
• Write hooks, captions, scripts, and platform‑specific content.
• Track content performance, audience engagement, reach, and retention metrics.
• Analyze data and optimize strategies to improve performance.
• Monitor competitors and industry trends to identify opportunities.
• Collaborate with brand, design, and influencer marketing teams for consistent brand communication.

Conhecimentos

Social media strategy

Content creation

Copywriting

Analytics

Collaboration

Formação académica

Bachelor’s degree

Descrição da oferta de emprego

• Develop and execute monthly social media strategies and content calendars for Instagram, YouTube, and LinkedIn.
• Leverage platform algorithms, features, and emerging trends to drive organic reach and engagement.
• Conceptualize engaging Reels, carousels, short-form videos, and educational content.
• Write compelling hooks, captions, scripts, and platform-specific content.
• Track content performance, audience engagement, reach, and retention metrics.
• Analyze data and optimize content strategies to improve performance.
• Monitor competitors and industry trends to identify content opportunities.
• Collaborate with brand, design, and influencer marketing teams to ensure consistent brand communication.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Mass Communication, Journalism, English, or a related field.
• 4–5 years of hands-on social media marketing experience, preferably in a D2C brand.
• Strong understanding of Instagram, YouTube, and LinkedIn algorithms and best practices.
• Proven portfolio of Reels, carousels, captions, and short-form content.
• Strong creative thinking, copywriting, analytical skills, and understanding of consumer psychology.
• Ability to balance creative ideation with execution and performance tracking.
• Self-starter with strong ownership and a bias for action.
• Experience as a content creator is an added advantage.