Social Media Executive

Inspiria Knowledge Campus (A Unit of J.P.Sahu Foundation); Siliguri; On-site; INR 300,000 - 540,000; Full time

Job summary

Inspiria Knowledge Campus is seeking a high-energy Social Media Executive to lead digital branding and storytelling. You will script, shoot, host and edit reels and shorts, while driving growth across Instagram, YouTube, LinkedIn and Facebook and collaborating with faculty, alumni and student ambassadors.

Ideal candidates bring 1–3 years of social account management, strong video editing skills (CapCut/Adobe Premiere Pro/Final Cut Pro), Canva Pro and Photoshop, plus a solid grasp of Meta

Qualifications

• Bachelor's degree in Mass Communication, Journalism, Digital Marketing, Media Production or related field.
• 1–3 years managing active social accounts with a portfolio/showreel of short-form video work.
• Advanced video editing: CapCut, Adobe Premiere Pro or Final Cut Pro.
• Design skills in Canva Pro / Photoshop.
• Solid grasp of Meta Business Suite.

Responsibilities

• Own the monthly social strategy across Instagram, YouTube, LinkedIn and Facebook.
• Script, shoot, host and edit high-retention Reels and YouTube Shorts on campus culture, student wins and academic excellence.
• Be the on-camera face for campus events, student podcasts, spotlight interviews and trend-based formats.
• Work with faculty, student ambassadors and alumni on authentic 'Day in the Life' and success-story campaigns.
• Use AI tools to speed up ideation, scripting and design.
• Build an active community through comments, DMs and threads.
• Track retention, engagement, watch time and lead conversions.

Skills

Social media management

Video editing

On-camera presence

Education

Bachelor's degree in Mass Communication/Journ./Digital Marketing

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Canva Pro

Photoshop

Meta Business Suite

Job description

We're Hiring: Social Media Executive | Inspiria Knowledge Campus

Are you the person who thinks in hooks, edits in your sleep, and knows which audio is about to trend before it does? We want to hear from you.

Inspiria Knowledge Campus is looking for a high-energy Social Media & Content Strategist to lead our digital brand presence. This isn't a "just post and schedule" role. You'll be the director, storyteller and strategic voice of our campus, creating content that connects with Gen-Z students, parents and industry leaders.

Location: Siliguri / On-site

Experience: 1–3 years

Type: Full-time

What You’ll Do

Content Strategy & Short-Form Video

• Own the monthly social strategy across Instagram, YouTube, LinkedIn and Facebook
• Script, shoot, host and edit high-retention Reels and YouTube Shorts on campus culture, student wins and academic excellence
• Test hooks, pacing and storytelling formats to keep reach and engagement growing

Campus Storytelling & On-Camera Presence

• Be the on-camera face for campus events, student podcasts, spotlight interviews and trend-based formats
• Work with faculty, student ambassadors and alumni on authentic "Day in the Life" and success-story campaigns

Growth, Community & AI Workflow

• Use AI tools like ChatGPT, Midjourney and CapCut Pro to speed up ideation, scripting and design
• Build an active community through comments, DMs and threads
• Keep a brand voice that's relatable, professional and right for each platform

Analytics & Performance

• Track retention, engagement, watch time and lead conversions
• Share bi-weekly performance reports and strategy tweaks with the Marketing Head
• Partner with the Performance Marketing team on organic concepts for paid Meta and Google campaigns

What You Bring

• Bachelor's degree in Mass Communication, Journalism, Digital Marketing, Media Production or a related field
• 1–3 years managing active social accounts, with a portfolio or showreel of short-form video work (Agency or Education sector experience is a plus)
• Advanced video editing: CapCut, Adobe Premiere Pro or Final Cut Pro
• Design skills in Canva Pro / Photoshop
• Solid grasp of Meta Business Suite

Skills That Set You Apart

• Strong copywriting: scroll-stopping hooks and clear calls-to-action
• Equally comfortable in front of and behind the camera
• Deep understanding of Gen-Z digital culture, emerging audio trends and algorithm shifts

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