Social Media Marketing Manager

Collegesathi.com; Jaipur; On-site; INR 650,000 - 1,000,000; Full time

Job summary

CollegeSathi is seeking an experienced Social Media Manager to lead our social media presence from Jaipur. You will drive strategy, content creation, and performance across Instagram, YouTube, LinkedIn, Facebook, and more while coordinating a cross-functional content team.

Ideal candidates will have hands-on experience with Reels, YouTube, and short-form video formats, plus strong analytics, storytelling, and project management skills. EdTech/education experience is a plus.

Qualifications

• 4+ years of professional experience in social media management.
• Strong hands-on experience with reels, YouTube, and short-form video content.
• Experience managing YouTube channels from ideation to publishing.
• Excellent content planning, storytelling, and creative thinking.
• Experience leading a content team and coordinating creatives.
• Proficiency with social analytics and performance metrics.

Responsibilities

• Develop and execute the overall social media strategy across Instagram, Facebook, LinkedIn, YouTube and other platforms.
• Manage the complete social media calendar, content planning, publishing and performance tracking.
• Lead content creation including posts, carousels, short-form videos, Reels and other social formats.
• Plan, coordinate and manage YouTube video production, including scripting and publishing.
• Create and manage Instagram Reels/Shorts with strong hooks and storytelling.
• Work with design, content, video and marketing teams to ensure brand consistency.
• Monitor trends and competitor activities and adapt relevant formats.
• Mentor the social media/content team and assign tasks with deadlines.
• Review and maintain quality of all content before publishing.
• Develop content strategies to increase reach, engagement, followers and brand visibility.
• Track and analyze social media and YouTube performance with analytics tools.
• Prepare regular performance reports and identify opportunities for improvement.
• Coordinate with internal stakeholders for campaigns and promotions.
• Maintain consistent brand voice and visual identity across platforms.

Skills

Social media management

Content planning

Video content creation

Team management

Analytics

Communication

Project management

Strategic thinking

Tools

Meta Business Suite

YouTube Studio

Canva

CapCut

Premiere Pro

Job description

Social Media Manager

Experience: 4+ Years

Location: Jaipur

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Social Media Manager to lead CollegeSathi’s social media presence across platforms. The ideal candidate should have strong hands-on experience in social media management, content creation, Reels, YouTube, and team management.

You will be responsible for developing and executing the overall social media strategy, managing content production, improving engagement, and leading the social media/content team.

Key Responsibilities

• Develop and execute the overall social media strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Manage the complete social media calendar, content planning, publishing and performance tracking.
• Lead content creation including posts, carousels, short-form videos, Reels and other social formats.
• Plan, coordinate and manage YouTube video production, including topic planning, scripting, shoot coordination, editing and publishing.
• Create and manage Instagram Reels/Shorts with strong hooks, storytelling and platform-specific formats.
• Work closely with the design, content, video and marketing teams to ensure consistent brand communication.
• Monitor social media trends, competitor activities and emerging content formats and implement relevant trends.
• Manage and mentor the social media/content team, assign tasks, set deadlines and monitor deliverables.
• Review and maintain the quality of all social media content before publishing.
• Develop content strategies to increase reach, engagement, followers and brand visibility.
• Track and analyze social media and YouTube performance using relevant analytics tools.
• Prepare regular performance reports and identify opportunities for improvement.
• Coordinate with internal stakeholders for campaigns, events, announcements and promotional activities.
• Maintain consistent brand voice, messaging and visual identity across all platforms.

Required Skills & Experience

• 4+ years of professional experience in Social Media Management, Digital Marketing, Content Marketing or a related role.
• Strong understanding of Instagram, YouTube, LinkedIn, Facebook and other social platforms.
• Hands-on experience in Reels, Shorts and short-form video content.
• Experience managing YouTube channels and video content from ideation to publishing.
• Strong content planning, storytelling and creative thinking skills.
• Experience managing and coordinating a team of content creators, designers, video editors or social media executives.
• Good understanding of social media analytics and performance metrics.
• Strong communication and project management skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Knowledge of tools such as Meta Business Suite, YouTube Studio, Canva, CapCut/Premiere Pro or similar tools will be an advantage.

Preferred Candidate

We are looking for someone who is hands-on, creative, proactive and execution-focused - someone who can both develop the strategy and ensure the team delivers the content consistently.

Experience in EdTech, Education, D2C, Media or a consumer-facing digital brand will be an added advantage.