Social Media Analyst

Vanrang; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Creative ownership

Collaborative work environment

Career growth opportunities

Exposure to end-to-end strategy

Job summary

Vanrang is seeking a passionate Social Media Marketing Specialist to lead growth across Instagram, LinkedIn, Facebook and YouTube. You will partner with creative teams to craft campaigns, build online communities, and measure impact through engagement, reach and follower growth.

The role emphasizes strategy, content production, and end-to-end social media management, with opportunities to own brand stories and drive measurable business results.

Qualifications

• Bachelor's degree in Marketing, Mass Communication or related field.
• 13 years of hands-on Social Media Marketing experience.
• Experience managing multiple social media accounts.
• Portfolio showcasing successful campaigns or organic brand growth.

Responsibilities

• Develop and execute social media strategies for multiple brand accounts.
• Create and manage monthly content calendars.
• Plan Reels, Carousels, Stories, Static Posts and Shorts.
• Conceptualize campaigns around festivals, launches and promotions.
• Brief designers, copywriters and video editors.
• Manage community engagement through comments and DMs.
• Track trends, competitor activity and platform updates.
• Monitor KPIs including Reach, Impressions, Engagement Rate, Follower Growth, Saves and Shares.
• Prepare weekly/monthly reports with actionable insights.
• Coordinate Meta ad requirements with the performance marketing team.
• Maintain brand tone, visual identity and social media guidelines.

Skills

Instagram

LinkedIn

Facebook

YouTube

Copywriting

Storytelling

Analytical

Project management

English writing

Marathi writing

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

Google Analytics

Scheduling tools

Job description

About the Role

We are looking for a passionate, creative, and growth-driven Social Media Marketing Specialist to lead and scale multiple social media accounts across Instagram, LinkedIn, Facebook, and YouTube. This role is ideal for someone who understands digital culture, thinks strategically, and can build brands from the ground up through engaging content and organic growth.

You’ll work closely with creative teams to develop impactful campaigns, build online communities, and drive measurable business results through social media.

Key Responsibilities

• Develop and execute social media strategies for multiple brand accounts.
• Create and manage monthly content calendars.
• Plan Reels, Carousels, Stories, Static Posts and Shorts.
• Conceptualize campaigns around festivals, launches and promotions.
• Brief designers, copywriters and video editors.
• Manage community engagement through comments and DMs.
• Track trends, competitor activity and platform updates.
• Monitor KPIs including Reach, Impressions, Engagement Rate, Follower Growth, Saves and Shares.
• Prepare weekly/monthly reports with actionable insights.
• Coordinate Meta ad requirements with the performance marketing team.
• Maintain brand tone, visual identity and social media guidelines.

Required Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Media Studies, Business Administration or related field.
• 13 years of hands‑on Social Media Marketing experience.
• Experience managing multiple social media accounts.
• Portfolio showcasing successful campaigns or organic brand growth.

Skills Required

• Strong understanding of Instagram, LinkedIn, Facebook and YouTube.
• Knowledge of social media algorithms and best practices.
• Excellent copywriting and storytelling skills.
• Strong understanding of Reels and short‑form video strategy.
• Familiarity with Meta Business Suite, Google Analytics and scheduling tools.
• Basic understanding of paid social media campaigns.
• Strong analytical, communication and project management skills.
• Ability to write in English and Marathi.
• Strong eye for branding and aesthetics.

What You’ll Get

• Opportunity to build brands from scratch.
• Creative ownership and freedom to experiment.
• Collaborative work environment.
• Career growth opportunities.
• Exposure to end‑to‑end social media strategy.

Important Note: Applications without a portfolio will not be considered.