Social Media Strategist & Planning

Skillfyme; Bengaluru; On-site; INR 334,800 - 558,000; Full time

Job summary

A leading E-Learning provider in Bengaluru seeks a Social Media Manager to handle the brand’s social media presence. You will be responsible for developing and executing social media strategies, creating content calendars, and tracking performance metrics across platforms like Instagram and LinkedIn. This entry-level full-time role requires 2-3 years of experience in social media management and a keen understanding of social media metrics. Join a team focused on improving engagement and enhancing the brand's online presence.

Qualifications

• 2–3 years of experience managing brand social media accounts.
• Strong understanding of Instagram, LinkedIn, and short‑form video platforms.
• Experience with content calendars and scheduling tools.
• Good analytical skills and understanding of social media metrics.
• Strong communication and coordination skills.
• Ability to translate business goals into content strategy.

Responsibilities

• Develop and execute monthly and weekly social media strategies.
• Create structured content calendars aligned with brand goals.
• Manage posting schedules across platforms.
• Coordinate with graphic designer and content executive.
• Track performance metrics.
• Prepare weekly/monthly performance reports.

Skills

Social media management

Short-form video strategy

Insights & reporting

Team management

Performance tracking

YouTube monetization

Community management

Content planning & calendars

Content scheduling

Social media analytics

Instagram management

Reach & growth analysis

Platform optimization

Job description

Role Overview

We are looking for a Social Media Manager who will own our brand’s social media presence end-to-end—from strategy and planning to publishing and performance tracking. This role focuses on thinking + execution, not design or editing.

Key Responsibilities

• Develop and execute monthly and weekly social media strategies
• Create structured content calendars aligned with brand goals
• Manage posting schedules across platforms (Instagram, LinkedIn, YouTube Shorts, Quora, Reddit etc.)
• Coordinate with the graphic designer/video editor and content executive
• Ensure brand tone, messaging, and consistency across platforms
• Track performance metrics (reach, engagement, growth)
• Prepare basic weekly/monthly performance reports
• Monitor trends and suggest new content formats
• Oversee basic community engagement (comments, DMs) in early stages

Required Skills & Qualifications

• 2–3 years of experience managing brand social media accounts
• Strong understanding of Instagram, LinkedIn, and short‑form video platforms
• Experience with content calendars and scheduling tools
• Good analytical skills and understanding of social media metrics
• Strong communication and coordination skills
• Ability to translate business goals into content strategy

Good to Have

• Experience in EdTech / Tech / Digital‑first brands
• Knowledge of basic SEO and hashtags
• Exposure to influencer or campaign planning

What Success Looks Like

• Consistent posting without delays
• Clear improvement in engagement and reach
• Well‑organized content calendars
• Smooth collaboration across the team

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

E‑Learning Providers

Skills: social media management, short‑form video strategy, insights & reporting, team management, performance tracking, youtube monetization, social media strategy, community management, content planning & calendars, content scheduling, social media analytics, instagram management, reach & growth analysis, platform optimization.