Social Media Head

GTF Technologies; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

GTF Technologies is seeking a Social Media Head to lead the digital marketing team in designing and executing robust social media strategies across platforms. You will oversee content planning, community engagement, and performance analytics to drive client outcomes and brand visibility.

The role requires 8+ years in social media management and 3+ years in team leadership, with strong copywriting and analytical skills to optimize campaigns and ROI.

Qualifications

• 8+ years of experience managing social media platforms, preferably in a digital marketing agency or similar
• 3+ years of team handling experience
• Strong leadership and interpersonal skills
• Proficiency with GA, Facebook Insights and other analytics tools
• Ability to write engaging copy and guide design teams for visuals

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals
• Plan content calendars and lead creation of posts, videos and stories
• Engage communities, monitor brand mentions and respond to audiences
• Analyze campaigns and prepare performance reports with insights
• Plan and manage paid social campaigns including budget optimization
• Stay updated on social media trends and test new formats
• Collaborate with marketing, design and sales teams for cohesive messaging
• Lead and mentor cross-functional teams effectively

Skills

Team leadership

Strategic thinking

Copywriting

Analytics

Communication

Tools

Social media tools

Job description

Required Candidate profile

We are seeking a talented Social Media Head to join our dynamic digital marketing team. As a Social Media Head, you will be responsible for creating and executing social media strategies to enhance brand awareness, engage audiences, and drive business objectives for our clients.

Key Responsibilities

Strategy Development

• Create, implement, and manage comprehensive social media strategies aligned with business objectives.
• Conduct market research to understand target audience behavior, preferences, and trends.

Content Planning & Creation

• Oversee content calendars and ensure consistent and engaging posting schedules.
• Collaborate with design and content teams to develop visually appealing and compelling posts, videos, and stories.
• Utilize platform-specific best practices to optimize content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.

Community Engagement

• Actively engage with followers, respond to comments, and manage online communities to foster relationships.
• Monitor brand mentions and participate in conversations to enhance brand visibility and reputation.

Performance Tracking

• Analyze metrics across all platforms to measure the success of campaigns and strategies.
• Prepare regular performance reports and provide actionable insights to improve engagement and ROI.

Campaign Management

• Plan and execute paid social media campaigns, including budget management and performance optimization.
• A/B test ad creatives and strategies to identify what resonates with the audience.

Trends & Innovation

• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats, features, and platforms to keep the brand innovative and ahead of competitors.

Collaboration

• Work closely with internal teams, including marketing, design, and sales, to ensure cohesive brand messaging.
• Liaise with clients (if applicable) to understand their needs and align strategies accordingly.

Team Handling

Minimum 3 Years Of Experience In Team Handling.

Strong leadership and interpersonal skills with a proven ability to manage cross-functional teams effectively.

Skills Required

• Experience: Minimum 8 years of experience managing social media platforms, preferably in a digital marketing agency or similar industry.
• Technical Proficiency: Hands-on experience with social media management tools.
• Analytics Expertise: Strong knowledge of tools like Google Analytics, Facebook Insights, and other platform-specific analytics tools.
• Content Skills: Ability to write engaging copy and guide design teams for creative visuals.
• Strategic Thinking: Proven ability to plan and execute successful social media campaigns.
• Interpersonal Skills: Excellent communication and leadership abilities.

Problem Solving: Ability to manage crises or negative feedback effectively and diplomatically.