Social Media Specialist

Frodoh; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Frodoh in Mumbai is seeking a driven Social Media Specialist to develop and execute our social media strategy, amplify brand awareness, and drive engagement across platforms. You’ll shape the company’s voice online, create compelling content, monitor trends, and support broader marketing campaigns that showcase our CTV and advertising solutions.

You will shape the company’s voice online, create compelling content, monitor trends, and support broader marketing campaigns that showcase our CTV and

Qualifications

• 2–3 years of social media management experience, preferably in technology, advertising, or digital media.
• Strong understanding of LinkedIn, Instagram, X (Twitter), YouTube and emerging channels.
• Experience with Canva and Adobe Creative Suite for content production; familiarity with short-form video formats.
• Analytical mindset with ability to translate data into strategy improvements.
• Excellent written and verbal communication with strong storytelling instincts.
• Comfortable collaborating with design, product, and growth teams.

Responsibilities

• Define and implement social media strategies aligned with brand and goals.
• Plan and maintain a content calendar across LinkedIn, Instagram, X, YouTube and more.
• Create, schedule, and publish posts, visuals, videos, stories and carousel content.
• Collaborate with design, video, and content teams to produce brand-aligned assets.
• Monitor comments, messages, and mentions and foster an engaging online community.
• Track performance metrics, analyze results, and produce weekly/monthly reports.
• Execute social campaigns to support product launches, partnerships, case studies, events, and thought leadership content.
• Stay updated on platform algorithms and best practices in social media marketing.

Skills

Social media management

Content creation

Analytics

Campaign execution

Team collaboration

Tools

Canva

Adobe Creative Suite

Hootsuite

Buffer

Sprout Social

Metricool

Job description

Role Overview

We are looking for a driven and creative Social Media Specialist to develop and execute our social media strategy, amplify brand awareness, and drive engagement across platforms. You’ll be responsible for shaping the company's voice online, creating compelling content, monitoring trends, and supporting broader marketing campaigns that showcase our CTV and advertising solutions.

Job Title: Social Media Specialist

Location: Mumbai

Experience: 2-3 Yrs

Department: Marketing & Communications

Key Responsibilities

Strategy & Planning:

• Define and implement social media strategies aligned with the company's brand, business goals, and industry trends.
• Plan and maintain a social content calendar across platforms including LinkedIn, Instagram, X (Twitter), YouTube, and others.

Content Creation & Publishing

• Create, schedule, and publish engaging posts, visuals, videos, stories and carousel content.
• Collaborate with design, video, and content teams to produce high-quality, brand-aligned creative assets.

Community Engagement

• Monitor and respond to comments, messages, and mentions in a timely and authentic way.
• Build and nurture a vibrant online community that resonates with the company's mission and audience.

Analytics & Reporting

• Track social performance metrics, analyze results, and produce actionable insights.
• Prepare weekly/monthly reports to communicate impact and guide optimization.

Campaign Support

• Execute social campaigns in support of product launches, partnerships, case studies, events, and thought leadership content.
• Align social media activity with broader marketing initiatives and paid media efforts.

Trend Monitoring

• Stay updated on platform algorithms, emerging formats, audience behaviors, and best practices in social media marketing.

Skills & Qualifications

• Experience: 2–3 years in social media management, preferably in technology, advertising, or digital media.
• Platforms: Strong understanding of LinkedIn, Instagram, X, YouTube, and emerging channels.
• Content Production: Experience with content creation tools (e.g., Canva, Adobe Creative Suite) and short-form video formats.
• Analytics Savvy: Ability to interpret data and translate metrics into strategy improvements.
• Communication: Excellent written and verbal communication skills with strong storytelling instincts.
• Team Collaboration: Comfortable working with cross-functional teams including design, product, and growth.

Preferred

• Previous experience in B2B/SaaS, AdTech or media tech industries.
• Familiarity with social scheduling and analytics tools (e.g., Hootsuite, Buffer, Metricool, Sprout Social).

What We Offer

• Opportunity to shape the social presence of an emerging leader in AdTech.
• Collaborative, entrepreneurial work environment with career growth potential.
• Competitive compensation, flexible work options, and professional development support.

Skills: instagram,branding,social media