Social Media Executive

Parmarth Publication; Lucknow; On-site; INR 250,000 - 400,000; Full time

Job summary

Parmarth Publication in Lucknow is seeking a motivated Social Media/Digital Marketing Executive to enhance our online presence and audience engagement. You will plan calendars, craft engaging content, and drive campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

Responsibilities include monitoring performance, generating reports, and optimizing paid campaigns while coordinating with designers and teams to deliver timely content.

Qualifications

• Good understanding of Social Media Marketing and Digital Marketing.
• Working knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Basic knowledge of Meta Ads Manager, Google Ads and Google Analytics.
• Understanding of SEO, content strategy and digital campaign optimisation.
• Good analytical and reporting skills.
• Strong communication and copywriting skills.
• Ability to manage multiple tasks and meet deadlines.
• Familiarity with Canva and AI-powered marketing/content tools is an advantage.

Responsibilities

• Manage and grow the company’s social media presence across relevant platforms.
• Plan and execute social media calendars, campaigns and content strategies.
• Create and coordinate engaging content including posts, reels, stories and campaigns.
• Monitor social media performance and prepare regular performance reports.
• Execute and optimise paid campaigns on Meta and other relevant platforms.
• Conduct basic SEO, keyword and competitor research.
• Track campaign performance, audience engagement, leads and conversions.
• Analyse insights and use data to improve content and campaign performance.
• Stay updated with social media trends, digital marketing practices and platform updates.
• Coordinate with designers, content creators and internal teams for timely execution.

Skills

Social Media Marketing

Digital Marketing

Instagram

Facebook

LinkedIn

YouTube

Meta Ads Manager

Google Ads

Google Analytics

SEO

Content strategy

Analytics & reporting

Copywriting

Canva

AI-powered marketing tools

Education

Bachelor's degree in Marketing

Mass Communication / Business (related field)

Job description

Someone who can go beyond posting content—understand the audience, analyse what works, and turn digital activity into meaningful engagement, leads and business growth.

The ideal candidate should understand social media trends, content formats and platform behaviour, with the ability to turn ideas into engaging content.

Key Responsibilities

What We’re Looking For

Someone who can go beyond posting content—understand the audience, analyse what works, and turn digital activity into meaningful engagement, leads and business growth.

The ideal candidate should understand social media trends, content formats and platform behaviour, with the ability to turn ideas into engaging content.

Key Responsibilities

• Manage and grow the company’s social media presence across relevant platforms.
• Plan and execute social media calendars, campaigns and content strategies.
• Create and coordinate engaging content including posts, reels, stories and campaigns.
• Monitor social media performance and prepare regular performance reports.
• Execute and optimise paid campaigns on Meta and other relevant platforms.
• Conduct basic SEO, keyword and competitor research.
• Track campaign performance, audience engagement, leads and conversions.
• Analyse insights and use data to improve content and campaign performance.
• Stay updated with social media trends, digital marketing practices and platform updates.
• Coordinate with designers, content creators and internal teams for timely execution.

Required Skills

• Good understanding of Social Media Marketing and Digital Marketing.
• Working knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Basic knowledge of Meta Ads Manager, Google Ads and Google Analytics.
• Understanding of SEO, content strategy and digital campaign optimisation.
• Good analytical and reporting skills.
• Strong communication and copywriting skills.
• Ability to manage multiple tasks and meet deadlines.
• Familiarity with Canva and AI-powered marketing/content tools is an advantage.
  

Experience & Qualification

• 1–3 years of relevant experience in Social Media or Digital Marketing preferred.
• Bachelor’s degree in Marketing, Mass Communication, Business, or a related field preferred.
• Freshers with strong practical knowledge, certifications or relevant project experience may also be considered.