Social Media Manager

Dentsu; Gurugram District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Dentsu in Gurugram is seeking a seasoned Social Media Manager to craft and drive multi-channel strategies across LinkedIn, Instagram, Facebook, X, and YouTube. You will oversee content planning, calendar management, and community engagement while ensuring a consistent brand voice.

The role requires strong copywriting and creative thinking, experience with Canva/Photoshop/Illustrator, and the ability to manage multiple brands with tight deadlines. Collaboration with internal teams will be routine.

Qualifications

• Minimum 5–6 years of hands-on social media management experience.
• Strong understanding of platform algorithms and content formats.
• Proficient in social media analytics and reporting.
• Proficient with Canva, Photoshop, Illustrator or similar tools.
• Excellent copywriting, planning, and creative thinking.
• Experience managing multiple brands and meeting deadlines.
• Strong communication and presentation skills.
• Agency experience is a plus.

Responsibilities

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
• Manage calendars, content planning, publishing, and community engagement.
• Stay updated on trends and industry news to inform content.
• Ensure consistent brand voice across platforms.
• Develop content ideas and campaign concepts.
• Plan formats: static posts, carousels, reels, videos, polls, infographics.
• Coordinate with teams and clients for approvals and execution.

Skills

Social media management

Content planning

Copywriting

Canva

Adobe Photoshop

Illustrator

Analytics tools

Multi-brand management

Communication skills

Tools

Canva

Adobe Photoshop

Illustrator

Job description

Social Media Strategy

• 1) Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
• 2) Manage social media calendars, content planning, publishing, and community engagement.
• 3) Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.
• 4) Ensure consistent brand communication and tone of voice across platforms.

Content Development

• 1) Develop creative content ideas, captions, copy, and campaign concepts.
• 2) Plan content formats including static posts, carousels, reels, videos, polls, and infographics.
• 3) Coordinate with internal teams and clients for content approvals and execution.
• 4) Identify opportunities for topical content and trend-based engagement.

Social Media Analytics & Reporting

• 1) Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.
• 2) Prepare monthly performance reports with actionable insights and recommendations.
• 3) Identify high-performing content and optimize the content strategy based on data.
• 4) Track competitor activities, industry benchmarks, and audience behavior.

Graphic Design & Creative Development

• 1) Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.
• 2) Translate content briefs into visually engaging and platform-appropriate designs.
• 3) Maintain brand guidelines, visual consistency, and creative quality.
• 4) Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.

Community Management & Trend Monitoring

• 1) Monitor comments, messages, mentions, and audience conversations.
• 2) Identify emerging trends and relevant opportunities for real-time content.
• 3) Support online reputation management and elevate sensitive issues when required.

• 1) Coordinate with clients and internal teams for briefs, approvals, and campaign execution.
• 2) Manage multiple projects and ensure timely delivery of content and reports.
• 3) Present performance insights, content recommendations, and campaign ideas to stakeholders.

New Business Pitch Presentations

• 1) Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches.
• 2) Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.
• 3) Create engaging presentation slides with relevant graphics, data visualization, and creative references.
• 4) Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.
• 5) Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.

Required Skills & Qualification

• 1) 5 to 6 years of hands-on experience in social media management.
• 2) Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
• 3) Good knowledge of social media analytics and performance reporting.
• 4) Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
• 5) Strong copywriting, content planning, and creative thinking skills.
• 6) Experience with social media management and analytics tools.
• 7) Ability to manage multiple brands, meet deadlines, and work independently.
• 8) Excellent communication, coordination, and presentation skills.

Preferred Qualifications

• 1) Experience working in a digital marketing agency.
• 2) Knowledge of paid social media campaigns and performance marketing.
• 3) Familiarity with social listening tools and competitor analysis.
• 4) Understanding of AI-assisted content creation and social media optimization.