Social Media Specialist

Brick Stone Realtors; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Brick Stone Realtors in Mumbai invites a creative Social Media & AI Content Executive to manage our real estate channels, craft engaging content, and design marketing creatives using AI tools.

You will plan a monthly content calendar, write captions, and collaborate with sales, marketing and events teams to drive campaigns and lead generation. The ideal candidate has 1 year of experience and proficiency with Canva, Photoshop, and AI tools.

Qualifications

• Minimum 1 year of experience in social media management or digital marketing.
• Experience handling social media pages for a company, brand, agency, or real estate business.
• Proficiency with platforms like Instagram, Facebook, LinkedIn, YouTube, and WhatsApp marketing.
• Ability to create attractive creatives using Canva, Adobe Photoshop, Illustrator or similar design platforms.
• Basic knowledge of AI tools such as ChatGPT, Canva AI, Midjourney, DALL E, Gemini, CapCut AI, or other content/design tools.
• Good writing skills for captions, social media posts, ad copies, and promotional messages.
• Basic video editing skills using CapCut, Canva, Premiere Pro or similar software.
• Understanding of social media trends, hashtags, reels, and engagement strategies.
• Creativity, attention to detail, and ability to meet deadlines.
• Basic knowledge of paid ads and lead-generation campaigns will be an added advantage.

Responsibilities

• Manage and grow the companys social media accounts across platforms including Instagram, Facebook, LinkedIn, YouTube and other channels.
• Create engaging content for real estate projects, promotions, campaigns and company updates.
• Design posts, banners, flyers, brochures, invitations, reels and event graphics.
• Use AI tools for content writing, image generation, video ideas, caption creation and campaign planning.
• Plan and maintain a monthly social media content calendar.
• Write captions, ad copies, hashtags and promotional content for real estate audiences.
• Coordinate with sales, marketing and events teams to understand campaign requirements.
• Create reels, short videos and basic video edits for property promotions and events.
• Support marketing activities such as event creatives, launch campaigns, festive posts, offers and lead-generation campaigns.
• Monitor social media performance and prepare basic reports on engagement, reach, followers and campaign results.
• Stay updated with current social media trends, real estate marketing trends and AI-based creative tools.
• Ensure all content follows branding guidelines and maintains a professional image.

Skills

Social media management

Content creation

AI content tools

Creative writing

Campaign planning

Video editing basics

Team collaboration

Tools

Canva

Adobe Photoshop

Illustrator

CapCut

Premiere Pro

Midjourney

DALL•E

Canva AI

ChatGPT

Job description

Job Summary

We are looking for a creative and motivated Social Media & AI Content Executive to manage the social media presence of our real estate company. The ideal candidate should have experience in handling social media accounts, creating engaging content, designing marketing creatives, and using AI tools to improve content quality and productivity.

Key Responsibilities

• Manage and grow the companys social media accounts, including platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Create engaging content for real estate projects, property promotions, company updates, events, and marketing campaigns.
• Design creative posts, banners, flyers, brochures, invitations, reels, and event-related graphics.
• Use AI tools for content writing, image generation, video ideas, caption creation, campaign planning, and creative design.
• Plan and maintain a monthly social media content calendar.
• Write captions, ad copies, hashtags, and promotional content suitable for real estate audiences.
• Coordinate with the sales, marketing, and events teams to understand campaign requirements.
• Create reels, short videos, and basic video edits for property promotions and events.
• Support marketing activities such as event creatives, launch campaigns, festive posts, offers, and lead-generation campaigns.
• Monitor social media performance and prepare basic reports on engagement, reach, followers, and campaign results.
• Stay updated with current social media trends, real estate marketing trends, and AI-based creative tools.
• Ensure all content follows company branding guidelines and maintains a professional image.Role & responsibilities

Preferred candidate profile

• Minimum 1 year of experience in social media management, content creation, or digital marketing.
• Experience in handling social media pages for a company, brand, agency, or real estate business.
• Good knowledge of platforms like Instagram, Facebook, LinkedIn, YouTube, and WhatsApp marketing.
• Ability to create attractive creatives using tools such as Canva, Adobe Photoshop, Illustrator, or similar design platforms.
• Basic knowledge of AI tools such as ChatGPT, Canva AI, Midjourney, DALL E, Gemini, CapCut AI, or other content/design tools.
• Good writing skills for captions, social media posts, ad copies, and promotional messages.
• Basic video editing skills using tools like CapCut, Canva, Premiere Pro, or similar software.
• Understanding of social media trends, hashtags, reels, and engagement strategies.
• Creativity, attention to detail, and ability to meet deadlines.
• Basic knowledge of paid ads and lead-generation campaigns will be an added advantage.

Preferred Candidate Profile

• Creative thinker with a strong sense of design and visual presentation.
• Comfortable using AI tools to speed up content creation and improve output quality.
• Interested in real estate marketing and property promotion.
• Able to work independently as well as with a team.
• Good communication and coordination skills.