Social Media Specialist

Madaari Entertainment; Dadri; On-site; INR 350,000 - 600,000; Full time

Job summary

Madaari Entertainment in India is looking for a creative Social Media Marketing Executive to manage and grow social media presence across platforms. You will be hands-on with content planning, management, audience engagement, and performance analysis.

You will plan monthly content calendars and develop engaging captions, posts, reels, and stories while coordinating with designers and editors. The role requires keeping up with trends, monitoring metrics, and driving campaigns to achieve client

Qualifications

• 1-3 years of experience in Social Media Marketing/Management.
• Good understanding of Instagram, Facebook, LinkedIn, YouTube.
• Strong knowledge of social media trends and content formats.
• Excellent communication and copywriting skills.

Responsibilities

• Develop and execute social media strategies for multiple brands.
• Plan and manage monthly content calendars for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Create engaging captions, posts, reels, stories, and campaign ideas.
• Coordinate with graphic designers, video editors, and content teams.
• Manage daily posting, scheduling, and community engagement.
• Monitor trends, hashtags, competitors, and industry updates.
• Analyze social media performance and prepare monthly reports.
• Track KPIs such as reach, engagement, followers, impressions, and conversions.
• Assist in planning and executing social media campaigns and paid promotions.
• Maintain consistent brand voice and visual communication across platforms.

Tools

Meta Business Suite

Canva

Social media analytics

Job description

Job Summary

We are looking for a creative and result-oriented Social Media Marketing Executive to manage and grow social media presence across platforms. The ideal candidate should have hands‑on experience in content planning, social media management, audience engagement, and performance analysis.

Key Responsibilities

• Develop and execute social media strategies for multiple brands.
• Plan and manage monthly content calendars for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Create engaging captions, posts, reels, stories, and campaign ideas.
• Coordinate with graphic designers, video editors, and content teams.
• Manage daily posting, scheduling, and community engagement.
• Monitor trends, hashtags, competitors, and industry updates.
• Analyze social media performance and prepare monthly reports.
• Track KPIs such as reach, engagement, followers, impressions, and conversions.
• Assist in planning and executing social media campaigns and paid promotions.
• Maintain consistent brand voice and visual communication across platforms.

Requirements

• 1-3 years of experience in Social Media Marketing/Management.
• Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Strong knowledge of social media trends and content formats.
• Excellent communication and copywriting skills.
• Basic knowledge of Meta Business Suite and social media analytics.
• Ability to manage multiple clients/projects and meet deadlines.
• Creative mindset with strong attention to detail.
• Knowledge of Canva or similar content creation tools will be an advantage.

Preferred Skills

Social Media Management | Content Planning | Instagram Marketing | Facebook Marketing | LinkedIn Marketing | Reels & Stories | Social Media Analytics | Competitor Research | Content Strategy | Meta Business Suite