Digital Marketing Manager

Pranava Group; Hyderabad; On-site; INR 500,000 - 900,000; Full time

Job summary

Pranava Group is seeking an experienced Digital Marketing Expert for its real estate team. You will plan, develop, implement, and manage digital strategies to boost online presence and engage prospective buyers, focusing on lead generation, brand awareness, and sales for real estate projects.

You will lead campaigns across Google Ads, Facebook/LinkedIn, manage SEO/SEM, content creation, analytics, and marketing automation, while optimizing the website for conversions and nurturing leads through

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of digital marketing experience in real estate.
• Proficiency with Google Ads, Facebook Ads Manager, and SEO tools.
• Experience with analytics tools like Google Analytics.
• Experience in email marketing, marketing automation, and CRM.
• Excellent copywriting and content creation skills.
• Knowledge of real estate market trends and buyer behavior.

Responsibilities

• Develop and execute digital marketing strategies for real estate projects.
• Lead generation campaigns across Google, Facebook, and LinkedIn.
• Manage SEO/SEM and paid search initiatives.
• Grow social media presence with targeted campaigns.
• Create content: blogs, emails, and video content.
• Collaborate with developers to optimize the website for conversions.
• Set up email marketing and nurture leads via CRM.
• Track performance with Analytics and reporting; optimize campaigns.
• Budget management and resource allocation.

Skills

Digital marketing

SEO/SEM

PPC

Social media

Analytics

Email marketing

CRM systems

Content creation

Real estate trends

Education

Bachelor's degree in Marketing

Tools

HubSpot

SEMrush

Mailchimp

Google Ads

Job description

We are looking for an experienced Digital Marketing Expert to join our real estate team. The ideal candidate will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy to enhance the company’s online presence and drive engagement with prospective buyers. You will focus on increasing lead generation, boosting brand awareness, and driving sales for real estate projects.

Key Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies tailored to the real estate sector.
• Lead Generation: Implement effective lead-generation campaigns through various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
• SEO and SEM: Enhance the company’s online visibility by managing on-page and off-page SEO strategies, keyword research, and paid search marketing campaigns.
• Social Media Management: Manage and grow the company’s social media presence (Facebook, Instagram, LinkedIn, Twitter) with targeted campaigns, posts, and engagement activities.
• Content Marketing : Plan and execute content marketing strategies, including blog posts, articles, email newsletters, and video content to attract potential customers.
• Website Optimization : Work with developers to ensure the company’s website is optimized for conversions, including layout, user experience, and mobile responsiveness.
• Email Marketing : Design and execute email marketing campaigns for potential buyers and investors.
• Analytics & Reporting : Track, analyze, and report on the performance of all digital marketing campaigns and recommend improvements. Use tools like Google Analytics, SEMrush, and social media insights to measure the effectiveness of strategies.
• Marketing Automation : Set up and manage marketing automation workflows to nurture leads through email and CRM integration.
• Brand Building : Consistently work on improving the company’s brand image through innovative and engaging digital marketing campaigns.
• Budget Management : Manage the digital marketing budget and allocate resources efficiently across campaigns.

Requirements :

• Education : Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• Experience : Minimum of 3-5 years of experience in digital marketing, preferably in the real estate industry.

Skills :

• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads Manager, SEO tools, etc.)
• Hands‑on experience with SEO/SEM, PPC, and social media management.
• Familiarity with website analytics tools (Google Analytics, WebTrends, etc.).
• Experience in email marketing, marketing automation, and CRM systems.
• Proficiency in content creation, including copywriting and visual content development.
• Knowledge of real estate market trends and buyer behavior.

Technical Skills :

• Proficiency in marketing software like HubSpot, SEMrush, Mailchimp, and Google Ads.
• Basic knowledge of HTML, CSS, and website content management systems is a plus.

Soft Skills :

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to multitask, work under pressure, and meet deadlines.

Why Join Us? :

• Opportunity to work on high-end real estate projects.
• Collaborative and dynamic work environment.
• Growth and learning opportunities in the digital marketing space.