Social Media Executive – Real Estate

AARV Developers; Chandigarh; On-site; INR 350,000 - 550,000; Full time

Job summary

AARV Developers is seeking a creative Social Media Executive to drive the real estate brand online. The role demands 2-4 years of relevant experience and a strong grasp of digital marketing, content creation, and social strategies across multiple platforms.

You will plan and execute a dynamic content calendar, shoot property videos at sites, and edit reels using CapCut, Premiere Pro, or similar tools while crafting compelling captions and hashtags that boost engagement and leads.

Qualifications

• 2-4 years of relevant experience in Social Media Management, Digital Marketing, Content Creation, or Real Estate Marketing.
• Graduate/Diploma in Digital Marketing, Mass Communication, Advertising, Media, Marketing, Graphic Design, or a related field preferred.
• Strong understanding of real estate content and digital storytelling.

Responsibilities

• Manage and maintain the company's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other platforms.
• Create engaging reels, short-form videos, posts, stories, carousels, and promotional content for real estate projects.
• Plan and execute a regular social media content calendar.
• Shoot videos and reels at project sites, offices, events, and launches.
• Edit videos professionally for social media using CapCut, Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar software.
• Write captions, hooks, and hashtags; monitor trends and measure reach, engagement, and leads.
• Coordinate with Sales and Marketing Teams to understand project USPs, offers, and campaigns.

Skills

Social Media Management

Content Creation

Video Editing

Reels & Short-form

Digital Marketing

Education

Digital Marketing

Mass Communication

Advertising

Tools

CapCut

Adobe Premiere Pro

DaVinci Resolve

Final Cut Pro

Job description

2-4 years of relevant experience in Social Media Management, Digital Marketing, Content Creation, or Real Estate Marketing preferred.

Job Summary

We are looking for a creative, energetic, and digitally savvy Social Media Executive with a strong understanding of the real estate industry. The candidate will be responsible for creating engaging content, shooting and editing reels/videos, managing social media platforms, and building the company's digital presence.

Key Responsibilities

• Manage and maintain the company's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
• Create engaging and innovative Reels, short-form videos, posts, stories, carousels, and promotional content for real estate projects.
• Plan and execute a regular social media content calendar.
• Shoot videos and reels at project sites, offices, events, property launches, and customer activities.
• Create property walkthrough videos, project highlights, location videos, promotional reels, and customer/testimonial videos.
• Edit videos professionally for social media using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar software.
• Add captions, subtitles, transitions, music, graphics, voiceovers, and other elements to make content engaging.
• Write engaging captions, headlines, hooks, and appropriate hashtags for posts and reels.
• Keep up with social media trends, viral formats, trending audio, hashtags, and real estate content trends.
• Develop creative content ideas to increase reach, engagement, followers, leads, and brand visibility.
• Coordinate with the Sales and Marketing Teams to understand project USPs, offers, inventory, pricing, and campaign requirements.
• Highlight key project features such as location, amenities, connectivity, specifications, lifestyle, and investment potential through digital content.
• Monitor social media performance and prepare regular reports covering reach, engagement, views, followers, leads, and conversions.
• Respond to or coordinate responses to comments, messages, and customer enquiries on social media.
• Ensure all content is aligned with the company's brand guidelines and communication standards.
• Maintain an organised library of photos, videos, project footage, graphics, and other digital assets.
• Support paid social media campaigns by creating suitable video and static creatives in coordination with the digital marketing team.
• Coordinate with photographers, videographers, influencers, and external agencies whenever required.
• Strong understanding of Instagram Reels, Facebook, YouTube Shorts, LinkedIn, and other social media platforms.
• Excellent video shooting and video-editing skills.
• Ability to independently conceptualise, shoot, edit, and publish short-form content.
• Good understanding of real estate products, projects, customers, and market trends.
• Creative mindset with an eye for visual presentation and storytelling.
• Knowledge of video editing software and graphic-design tools.
• Good photography and mobile videography skills.
• Strong knowledge of trending content formats, music, hashtags, and social media algorithms.
• Good written and verbal communication skills.
• Ability to work on multiple projects and meet tight deadlines.
• Strong understanding of brand building and digital engagement.

Qualification

Graduate/Diploma in Digital Marketing, Mass Communication, Advertising, Media, Marketing, Graphic Design, or a related field preferred.

Key Performance Indicators (KPIs)

• Growth in social media followers and overall digital presence.
• Reels/video views and reach.
• Engagement rate, likes, comments, shares, and saves.
• Quality and consistency of content posted.
• Social-media-generated enquiries and leads.
• Timely execution of the content calendar.
• Performance of project-specific campaigns.
• Improvement in brand visibility and audience engagement.

Preferred Candidate Profile

The ideal candidate should be creative, confident, and hands-on, with the ability to independently manage social media content from concept creation - shooting - video editing - captioning - publishing - performance tracking.

Candidates with prior experience in real estate social media marketing and a portfolio of successful Reels, property videos, and social media campaigns will be given preference.

As per industry standards and candidate's experience and suitability.