Social Media Manager

Mystic India IPC; Mumbai; On-site; INR 230,000 - 330,000; Full time

Job summary

Mystic India IPC in Mumbai seeks a creative Social Media Manager to build our digital brand for premium real estate projects. You will own content across Instagram, Facebook, LinkedIn and YouTube, and drive lead generation through compelling campaigns and on-site shoots.

The role requires strong English copy with local language messaging, hands-on video editing, and an analytical mindset to optimize performance.

Qualifications

• Strong copywriting in English with local language flair.
• Proficiency in Canva and CapCut/InShot for reels.
• Camera-friendly with on-site shooting ability.
• Analytical mindset to optimize content through insights.
• Familiarity with real estate buyer personas preferred.

Responsibilities

• Brand management across Instagram, Facebook, LinkedIn & YouTube.
• Plan content calendar; create/post reels, stories, and videos.
• Respond to comments/DMs within 2–3 hours; qualify leads.
• Manage campaigns: WhatsApp, email, SMS for launches.
• Track insights and weekly performance reports.
• Research trends and benchmark competitors.
• Collaborate with sales for launches and site visits.
• Shoot on-site content at projects and events.

Skills

Copywriting

Bilingual copy

Canva

CapCut

InShot

Video editing

Analytics

Creative thinker

Sales messaging

Real estate

Tools

Canva

CapCut

InShot

Video editing basics

Job description

Experience: 1 Year (Freshers Preferred)

Annual CTC: Rs. 2,30,000 - Rs. 3,30,000

Employment Type: Full-time

About Us:

We are a leading channel partner for top real estate developers across Mumbai. We specialize in premium residential & commercial projects and are looking for a creative Social Media Manager to build our digital brand and drive lead generation.

Key Responsibilities:

Brand Management:

Own and grow our presence across Instagram, Facebook, LinkedIn & YouTube. Maintain consistent brand voice, aesthetics & positioning across all platforms.

Content Creation:

Plan content calendar & create/post reels, stories, creatives, project updates, site visit videos, client testimonials & team highlights.

Shoot basic reels/stories at project sites, channel partner events, developer meets & office activities when required.

Community & Lead Management:

Respond to comments, DMs & inquiries within 2-3 hours. Qualify leads and coordinate with sales team for quick follow-up.

Performance Campaign Management:

Plan, execute and manage performance campaigns including WhatsApp Broadcast Campaigns, Bulk Email Campaigns & SMS Campaigns for new launches, offers, site visit invites, and lead re-engagement. Track campaign delivery, open rates, CTRs and conversions, maintain database segmentation & hygiene, and coordinate with sales for timely follow-ups.

Analytics & Reporting:

Track page insights, reach, engagement, follower growth & lead metrics. Share detailed weekly performance reports with actionables.

Trend & Competitor Research:

Stay updated with social media trends, viral reel formats, real estate content ideas & monitor competitor pages for benchmarking.

Work closely with sales team for timely content on new launches, limited-period offers, virtual walkthroughs, booking updates & closing announcements.

Paid Campaigns:

Basic knowledge of Meta Ads Manager to boost posts & run lead-gen campaigns is a plus.

Requirements:

• Strong copywriting skills in English + [local language] with sales-oriented messaging
• Proficient in Canva, CapCut/InShot, and basic video editing for reels/shorts
• Camera-friendly and comfortable shooting content on-site
• Analytical mindset with ability to read insights and improve content strategy
• Creative, proactive, and able to work in a fast-paced sales environment
• Knowledge of real estate buyer persona & developer ecosystem preferred