Social Media Manager

Ramraj Cotton; Coimbatore District; On-site; INR 450,000 - 700,000; Full time

Job summary

Ramraj Cotton is seeking a dedicated social media content creator to produce original digital content across platforms, including reels, stories and captions, aligned with campaigns and launches.

The role requires hands-on experience with consumer brands, strong copywriting skills and proficiency in analytics to guide content decisions. Collaboration with agencies, creators and internal teams is essential, as is leveraging AI tools for ideation and efficiency.

Qualifications

• 1–6 years of hands-on social media experience.
• 2–3+ years managing a consumer brand or multi-brand portfolio.
• Strong understanding of social platforms, content formats, algorithms and analytics.
• Excellent copywriting and communication skills.
• Experience with Meta Business Suite, YouTube Studio and social media management tools.
• Working knowledge of AI-powered content tools.
• Experience in Media or Lifestyle sectors preferred.

Responsibilities

• Develop and execute social media strategies across multiple platforms.
• Plan content calendars aligned with campaigns, launches and promotions.
• Manage reels, videos, stories, creatives and copy.
• Coordinate with agencies, production partners, influencers and internal teams.
• Engage communities and monitor brand conversations.
• Track organic and paid performance; translate data into insights.
• Plan influencer campaigns with measurable outcomes.
• Leverage AI tools like ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and efficiency.

Skills

Social media strategy

Copywriting

Analytics

Communication

Content ideation

Project coordination

AI-powered content tools

Tools

Meta Business Suite

YouTube Studio

CapCut AI

Canva AI

Adobe Firefly

Social media management tools

Job description

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Key Responsibilities:

• Develop and execute social media strategies across Instagram, Facebook, YouTube, LinkedIn, X, Pinterest and emerging platforms.
• Plan content calendars aligned with campaigns, product launches, festivals and retail promotions.
• Manage and review reels, videos, stories, static creatives and social media copy.
• Coordinate with creative agencies, production partners, influencers and internal teams.
• Manage community engagement and brand conversations across platforms.
• Track organic and paid social performance and translate analytics into actionable insights.
• Plan and execute influencer/creator campaigns with measurable outcomes.
• Leverage AI tools such as ChatGPT, Canva AI, Adobe Firefly and CapCut AI for content ideation and creative efficiency.

Qualifications

• 1–6 years of hands-on social media experience
• 2–3+ years managing a consumer brand or multi-brand portfolio
• Strong understanding of social platforms, content formats, algorithms and analytics
• Excellent copywriting and communication skills
• Experience with Meta Business Suite, YouTube Studio and social media management tools
• Working knowledge of AI-powered content tools
• Experience in Media or Lifestyle sectors preferred