Social Media Executive – (On-site)

Scaleuporgin; Salem; On-site; INR 300,000 - 500,000; Full time

Job summary

Scaleuporgin, a Martech and AI marketing agency, seeks a Social Media Executive to grow client social channels from Salem on-site. You will plan content calendars, craft captions, and collaborate with design teams to produce engaging posts and videos.

You will monitor trends, track performance, report results, and adjust strategies to boost reach and engagement across platforms. Freshers with strong social media knowledge are welcome.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong writing and copywriting skills.
• Ability to create captions, post ideas, and short-form content concepts.
• Understanding of social media content planning and scheduling.
• Basic knowledge of social media analytics and performance tracking.
• Familiarity with current trends, hashtags, reels, and audience engagement.
• Freshers with strong social media knowledge are encouraged to apply.

Responsibilities

• Manage social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan and maintain monthly and weekly social media content calendars.
• Create engaging captions, post ideas, reels concepts, stories, and other social media content.
• Coordinate with designers and video editors to create social media creatives and videos.
• Schedule and publish content consistently across different platforms.
• Monitor comments, messages, mentions, and audience engagement.
• Research social media trends, hashtags, competitors, and content formats.
• Identify new content opportunities based on industry trends and audience interests.
• Track key social media metrics such as reach, impressions, engagement, followers, and leads.
• Prepare regular social media performance reports.
• Analyze performance and suggest improvements to increase engagement and reach.
• Maintain consistent brand voice, messaging, and visual communication across social platforms.
• Support social media campaigns and paid social media activities when required.
• Stay updated with AI tools, social media features, content trends, and Martech developments.

Skills

Social media platforms

Content writing

Copywriting

Content planning

Analytics

Teamwork

Communication

Time management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

Job description

Company Description

Scaleuporgin is an innovative Martech and AI marketing agency that combines artificial intelligence, data-driven insights, and creative marketing to help businesses grow smarter. We specialize in social media marketing, content strategy, marketing automation, AI-powered personalization, and performance-driven campaigns.

Our approach combines technology with human creativity to create engaging content, build strong digital presence, and deliver measurable results for our clients.

Role Description

The Social Media Executive (On-site) will be responsible for managing and growing social media presence across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.

This full-time, on-site role in Salem involves planning social media content, creating and coordinating posts, managing content calendars, scheduling content, engaging with audiences, monitoring trends, and tracking social media performance.

The Social Media Executive will work closely with the creative and marketing teams to develop engaging content that aligns with each client's brand and marketing goals. The role also involves researching trending topics, hashtags, formats, and social media strategies to improve reach, engagement, and audience growth.

Key Responsibilities

• Manage social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan and maintain monthly and weekly social media content calendars.
• Create engaging captions, post ideas, reels concepts, stories, and other social media content.
• Coordinate with designers and video editors to create social media creatives and videos.
• Schedule and publish content consistently across different platforms.
• Monitor comments, messages, mentions, and audience engagement.
• Research social media trends, hashtags, competitors, and content formats.
• Identify new content opportunities based on industry trends and audience interests.
• Track key social media metrics such as reach, impressions, engagement, followers, and leads.
• Prepare regular social media performance reports.
• Analyze performance and suggest improvements to increase engagement and reach.
• Maintain consistent brand voice, messaging, and visual communication across social platforms.
• Support social media campaigns and paid social media activities when required.
• Stay updated with AI tools, social media features, content trends, and Martech developments.

Qualifications

• Strong understanding of social media platforms, especially Instagram, Facebook, and LinkedIn.
• Good content writing and copywriting skills.
• Ability to create engaging captions, post ideas, and short-form content concepts.
• Understanding of social media content planning and scheduling.
• Basic knowledge of social media analytics and performance tracking.
• Good understanding of current social media trends, hashtags, reels, and audience engagement.
• Basic knowledge of Canva or similar content creation tools is a plus.
• Basic understanding of digital marketing and SEO is beneficial.
• Good communication and teamwork skills.
• Strong organizational and time-management skills.
• Ability to manage multiple social media accounts and content calendars.
• Willingness to learn new AI tools and Martech platforms.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Freshers with strong social media knowledge and practical experience are also encouraged to apply.