Social Media Coordinator

RCM Business; Bhilwara; On-site; INR 700,000 - 1,100,000; Full time

Job summary

RCM Business in Bhilwara, India, is hiring a seasoned Social Media Manager to coordinate across Instagram, Facebook, YouTube, LinkedIn and other channels.

You will create posts, reels, stories and videos, maintain a content calendar, coordinate with designers and internal teams, and stay ahead of trends to boost reach and engagement.

With 13+ years in Social Media or related fields, you will analyze performance, generate MIS reports, and support campaigns and brand initiatives.

Qualifications

• 13 years of experience in Social Media, Digital Marketing, Brand Marketing, or Content Marketing.

Responsibilities

• Manage social media accounts across platforms (Instagram, Facebook, YouTube, LinkedIn, and others).
• Create engaging posts, reels, stories, videos and other digital content.
• Develop and maintain a social media content calendar.
• Coordinate with graphic designers, video editors, and internal teams for timely content creation.
• Stay updated with social media trends, hashtags, formats, and competitor activities.
• Monitor comments, messages, mentions, and audience interactions.
• Support community engagement and respond to customer queries.
• Track and analyze performance using metrics (reach, engagement, impressions, followers, views, conversions).
• Prepare regular social media performance reports and MIS.
• Conduct competitor and market research for new content opportunities.
• Support campaigns, launches, and brand initiatives.
• Coordinate with internal teams to align content with brand guidelines and communication strategy.
• Assist in influencer collaborations and other social media activities.

Skills

Platform knowledge (Instagram, YouTube

Content creation & storytelling

Caption & copywriting

Visual content tools (Canva, CapCut, &

Social media analytics

Coordination & project management

Multitasking & deadline management

Experience in Social Media/Digital

Tools

Canva

CapCut

Photoshop

Job description

• Manage and coordinate the company's social media accounts across platforms such as Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
• Create and publish engaging social media posts, reels, stories, videos, and other digital content.
• Develop and maintain a social media content calendar.
• Coordinate with graphic designers, video editors, and internal teams for timely content creation.
• Stay updated with social media trends, reels, hashtags, trending audio, formats, and competitor activities.
• Monitor social media comments, messages, mentions, and audience interactions.
• Support community engagement and ensure timely responses to customer/audience queries.
• Track and analyze social media performance using metrics such as reach, engagement, impressions, followers, views, and conversions.
• Prepare regular social media performance reports and MIS.
• Conduct competitor and market research to identify new content opportunities.
• Support social media campaigns, product launches, promotional activities, and brand initiatives.
• Coordinate with internal teams to ensure that content is aligned with the company's brand guidelines and communication strategy.
• Assist in influencer collaborations and other social media marketing activities when required.

Required Skills

• Strong knowledge of Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
• Good understanding of social media trends and content formats.
• Good written and verbal communication skills.
• Creative mindset with an understanding of visual content and storytelling.
• Basic knowledge of Canva, CapCut, Photoshop, or similar content creation tools will be an advantage.
• Ability to create engaging captions and social media copy.
• Basic understanding of social media analytics and performance metrics.
• Good coordination and follow-up skills.
• Ability to manage multiple tasks and meet deadlines.

Preferred Candidate Profile

• 13 years of experience in Social Media, Digital Marketing, Brand Marketing, or Content Marketing.
• Candidates with experience handling social media pages/accounts for brands or consumer-facing companies will be preferred.
• Candidates who can independently coordinate content creation and social media posting will be preferred.
• A portfolio or examples of previously managed social media pages/content will be an advantage.