Digital Marketing & Social Media Manager

Student Education Diagnostics; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Student Education Diagnostics is seeking a proactive Social Media Manager to grow our presence across Instagram, Facebook, LinkedIn, YouTube and more. You will plan monthly content calendars, create engaging posts, reels, stories and campaigns, and develop compelling captions and creative concepts.

The ideal candidate brings hands-on experience managing business/brand social media accounts, strong content strategy, analytics and paid advertising.

Qualifications

• Hands-on experience managing business/brand social media accounts.
• Strong understanding of content strategy and social media analytics.
• Experience planning and optimizing campaigns across platforms.
• Ability to stay updated with trends and emerging formats.

Responsibilities

• Manage and grow presence across Instagram, Facebook, LinkedIn, YouTube and other platforms.
• Plan and execute social media strategies and monthly content calendars.
• Create engaging posts, reels, stories, videos, campaigns and promotional content.
• Develop captions, copy, headlines and creative concepts.
• Monitor audience engagement, competitors and platform performance.
• Plan and manage paid digital advertising campaigns when required.
• Track reach, engagement, leads, conversions and campaign performance.
• Prepare regular digital marketing and social media performance reports.
• Collaborate with Sales & Operations teams to support campaigns and lead generation.

Skills

Social media management

Content strategy

Paid advertising

Copywriting

Job description

Role & responsibilities

• Manage and grow our presence across Instagram, Facebook, LinkedIn, YouTube & other platforms
• Plan and execute social media strategies and monthly content calendars
• Create engaging posts, reels, stories, videos, campaigns & promotional content
• Develop compelling captions, copy, headlines and creative concepts
• Stay updated with the latest social media trends, formats and digital opportunities
• Monitor audience engagement, competitor activities and platform performance
• Plan and manage paid digital advertising campaigns when required
• Track reach, engagement, leads, conversions and campaign performance
• Prepare regular digital marketing & social media performance reports
• Work closely with Sales & Operations teams to support campaigns and lead generation
• Identify new platforms, tools and creative opportunities to strengthen our digital presence

Preferred candidate profile

• 45 years of relevant experience in Digital Marketing, Social Media, Content Marketing or a related field
• Hands‑on experience managing business/brand social media accounts
• Strong understanding of content strategy, social media analytics and paid advertising
• Ability to independently plan, execute and optimize campaigns
• Strong communication and copywriting skills
• Creative mindset with an eye for visual content and emerging trends
• Ability to take ownership and deliver results