Job Overview
We're looking for a creative, detail-oriented Social Media Coordinator to join our marketing team and build our brand identity across Instagram, what's up, LinkedIn, YouTube and X. You'll plan and create content, manage a consistent posting calendar, and grow an engaged community by staying close to conversations, comments, and trends as they happen. You'll also track what's working - reach, engagement, and traffic - and use that data, along with emerging AI tools and platform features, to keep sharpening the brand's presence and performance over time.
Key Responsibilities
- Execute results-driven social media strategies across Instagram, WhatsApp, LinkedIn, and X.
- Develop and curate engaging content - write copy and assist in the creation and editing of photos, videos, and graphics that fit the brand.
- Plan and manage a content calendar in collaboration with the marketing team, using tools like Hootsuite, Buffer, or Sprinklr.
- Attend events and produce live social media content.
- Maintain a unified brand voice across all social media channels.
- Monitor social channels and track emerging trends, viral formats, and platform updates to keep the brand relevant.
- Interact with users - respond to comments, direct messages, and mentions - to build community and strong customer relations.
- Review analytics and KPIs (reach, engagement, website traffic) and report results to the CMO.
- Assist in the development and management of social media marketing and influencer marketing strategy.
Qualifications / Skills
- Passion for social media and proficiency with major social media platforms and social media management tools.
- Proficiency with video and photo editing tools, digital media formats, and HTML.
- Excellent social listening skills.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Strong copywriting and copy-editing skills.
- Top-notch oral and verbal communication skills.
- Impeccable time management skills with the ability to multitask.
- Detail-oriented approach with the ability to work under pressure to meet deadlines.
- Experience working with AI tools and comprehensive knowledge of LinkedIn workings; familiarity with Sales Navigator will be an added advantage.
Education and Experience Requirements
- Bachelor's degree in marketing or a related field.
- 4-6 years of experience with B2B social media marketing or content development.
- Direct experience using social media management tools (Hootsuite, Sprinklr).
- Experience with Microsoft Office (Excel, Outlook).
- Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools is a plus