Social media manager

Super Scholar; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Super Scholar is seeking a creative Social Media Manager to lead the company’s social media presence and digital communication from Mumbai. The role involves crafting strategies, planning content, coordinating with design teams, and driving engagement across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.

The candidate will manage paid campaigns, analyze performance metrics, and collaborate with influencers to increase brand visibility.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Mass Communication, or a related field.
• 3–6 years of experience in Social Media Management, Digital Marketing, or a similar role.
• Proven experience managing multiple social media platforms for a brand/company.
• Strong understanding of social media marketing, content strategy, and audience engagement.
• Experience with social media analytics and reporting.
• Knowledge of paid social media advertising is preferred.
• Strong written and verbal communication skills.
• Creative mindset with strong understanding of current social media trends.
• Basic knowledge of Canva, Photoshop, or other creative tools will be an advantage.

Responsibilities

• Develop and implement social media strategies aligned with branding and business objectives.
• Manage company profiles across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Create and maintain monthly/weekly content calendars.
• Plan, create, and publish posts, reels, stories, videos, and campaigns.
• Coordinate with graphic designers, photographers, videographers, agencies, and content creators.
• Develop creative concepts, campaign ideas, captions, hashtags, and social media copy.
• Manage paid social media campaigns and coordinate with performance marketing teams/agencies.
• Monitor trends, competitor activities, and emerging formats.
• Track performance using analytics and prepare reports.
• Analyze engagement, reach, impressions, followers, leads, conversions, and other metrics.
• Manage comments, messages, reviews, and interactions professionally.
• Coordinate influencer marketing and brand collaborations as needed.
• Ensure consistent brand tone and messaging across platforms.
• Identify opportunities to increase organic reach, engagement, and brand awareness.
• Support product launches, promotions, events, and campaigns through social media.
• Stay updated with algorithm changes and platform updates.

Skills

Social media strategy

Content planning

Copywriting

Communication skills

Creative thinking

Analytical mindset

Education

Bachelor's degree in Marketing

Tools

Canva

Photoshop

Meta Business Suite

Job description

We are looking for a creative, strategic, and result-oriented Social Media Manager to manage the company s social media presence and digital communication. The candidate will be responsible for developing social media strategies, planning and publishing content, managing campaigns, coordinating with creative teams, monitoring performance, and building strong online brand visibility.

Key Responsibilities

• Develop and implement social media strategies aligned with the company s branding and business objectives.
• Manage company profiles across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms .
• Create and maintain monthly/weekly social media content calendars.
• Plan, create, and publish engaging content including posts, reels, stories, videos, and campaigns.
• Coordinate with graphic designers, photographers, videographers, agencies, and content creators.
• Develop creative concepts, campaign ideas, captions, hashtags, and social media copy.
• Manage paid social media campaigns and coordinate with performance marketing teams/agencies.
• Monitor social media trends, competitor activities, and emerging content formats.
• Track social media performance using platform analytics and prepare regular reports.
• Analyze engagement, reach, impressions, followers, leads, conversions, and other relevant metrics.
• Manage comments, messages, reviews, and online customer interactions professionally.
• Coordinate influencer marketing and brand collaborations where required.
• Ensure consistent brand tone, visual identity, and messaging across all platforms.
• Identify opportunities to increase organic reach, engagement, and brand awareness.
• Support product launches, promotions, events, and other marketing campaigns through social media.
• Stay updated with algorithm changes, platform updates, and digital marketing trends.

Candidate Requirements

• Bachelor s degree in Marketing, Digital Marketing, Communications, Mass Communication, or a related field.
• 3-6 years of experience in Social Media Management, Digital Marketing, or a similar role.
• Proven experience managing multiple social media platforms for a brand/company.
• Strong understanding of social media marketing, content strategy, and audience engagement.
• Good knowledge of Instagram Reels, Stories, YouTube, LinkedIn, Facebook, and Meta Business Suite .
• Experience with social media analytics and reporting.
• Knowledge of paid social media advertising is preferred.
• Strong written and verbal communication skills.
• Creative mindset with strong understanding of current social media trends.
• Basic knowledge of Canva, Photoshop, or other creative tools will be an advantage.

Key Skills

• Social Media Strategy
• Content Planning Management
• Instagram Facebook Marketing
• LinkedIn Marketing
• Reels Short-Form Video
• Copywriting Caption Writing
• Influencer Marketing
• Paid Social Media Campaigns
• Social Media Analytics
• Competitor Research
• Brand Management
• Creative Thinking
• Communication Skills

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.