Social Media Manager

AAFT University of Media and Arts; Raipur; On-site; INR 420,000 - 660,000; Full time

Job summary

AAFT University of Media and Arts in Raipur, India seeks a Social Media Manager to develop and implement robust social media strategies across major platforms. You will create engaging content, publish across channels, monitor trends, and manage paid campaigns to maximize ROI.

The role requires strong writing, storytelling, and analytical skills, withExperience in managing multiple projects and collaborating with marketing and design teams. A relevant degree is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset with the ability to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects effectively.

Responsibilities

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Skills

Content creation

Writing

Analytics

Communication

Storytelling

Multi-project management

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Photoshop

CapCut

Job description

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset with the ability to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects effectively.