Social Media Manager

Zentrx; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Zentrx is looking for a skilled Social Media Manager to lead multi-brand strategies across Instagram, Facebook, LinkedIn, YouTube and more. You will plan weekly content calendars, write captions and CTAs, and drive audience engagement through creative campaigns.

You will plan and optimize Meta Ads campaigns (Sales/Conversions mandatory), track CTR, CPC, ROAS, and coordinate with content writers, designers and SEO teams to deliver data-driven results and insightful performance reports.

Qualifications

• Hands-on experience with Meta Ads Manager and Facebook/Instagram ads.
• Experience planning and executing social media strategies across multiple brands.
• Ability to write engaging captions, CTAs and promotional copy.
• Familiarity with lead generation and retargeting campaigns.
• Strong collaboration with writers, designers and SEO teams.

Responsibilities

• Develop and execute social media strategies for multiple brands/accounts.
• Plan and manage weekly/monthly content calendars.
• Write captions, CTAs, hashtags and promotional copy.
• Research trends, hashtags, competitors and industry developments.
• Coordinate with content writers, designers, video editors and SEO teams.
• Plan, create, manage and optimize Meta Ads campaigns.
• Track social media KPIs and prepare performance reports.

Skills

Social Media Management

Meta Ads Manager

Facebook & Instagram Ads

Sales & Conversion Campaigns

Lead Generation

Retargeting & Lookalike Audiences

Social Media Strategy

Campaign Optimization

Performance Marketing

Social Media Analytics

Job description

Key Responsibilities

Social Media Management

• Develop and execute social media strategies for multiple brands/accounts.
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and manage weekly/monthly content calendars.
• Develop ideas for posts, reels, stories, carousels, videos and campaigns.
• Write captions, CTAs, hashtags and promotional copy.
• Research trends, hashtags, competitors and industry developments.
• Monitor comments, DMs, mentions and audience engagement.
• Track social media KPIs and prepare performance reports.
• Coordinate with content writers, designers, video editors and SEO teams.

Meta Ads

• Plan, create, manage and optimize Facebook & Instagram campaigns using Meta Ads Manager.
• Hands-on experience with Sales/Conversion campaigns is mandatory.
• Manage Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
• Create and manage Custom, Lookalike and Retargeting audiences.
• Manage campaign targeting, budgets, placements and bidding.
• Test creatives, ad formats, copy, headlines and CTAs.
• Monitor and optimize campaigns based on performance data.
• Track CTR, CPC, CPM, CPL, CPA, ROAS and conversions.
• Manage Meta Pixel, Events Manager and conversion tracking.
• Prepare campaign performance reports with insights and recommendations.

Team Management

• Guide Social Media Executives and junior team members.
• Assign tasks and monitor deliverables.
• Review content quality and campaign execution.
• Coordinate with designers, writers and digital marketing teams.

Required Skills

• Social Media Management
• Meta Ads Manager
• Facebook & Instagram Ads
• Sales & Conversion Campaigns
• Lead Generation
• Retargeting & Lookalike Audiences
• Social Media Strategy
• Campaign Optimization
• Performance Marketing
• Social Media Analytics