Social Media Specialist

Vrecruit First; Ahmedabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Vrecruit First in Ahmedabad is seeking a creative and data-driven Social Media Specialist to manage and grow our presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. You will own content creation, publishing, and engagement strategies to build brand visibility.

The role emphasizes analytics, growth, and collaboration with founders, with a focus on lead generation and performance-driven campaigns. Onsite day shift, full-time, with industry-leading salary.

Qualifications

• 13 years of experience in Social Media Management / Digital Marketing / Content Marketing.
• Strong knowledge of major social platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok).
• Excellent content writing and creative thinking.
• Experience with LinkedIn Sales Navigator is a plus.

Responsibilities

• Plan and maintain content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Create, write, design, and schedule daily posts, carousels, reels, and short-form content.
• Publish long-form articles and thought leadership content on LinkedIn.
• Develop content strategies to improve brand visibility, engagement, and audience growth.
• Manage email campaigns and conduct A/B testing to boost engagement.
• Edit, prepare, and publish weekly podcast episodes.
• Coordinate content and promotions for podcasts and digital campaigns.
• Manage daily community engagement across social platforms.
• Respond to comments, messages, and audience interactions professionally.
• Drive 20+ meaningful comments daily to seed conversations.
• Maintain lead tracking data and support inbound/outbound leads.
• Track cross‑platform performance and prepare weekly dashboards.
• Analyze content performance, identify trends and growth opportunities.
• Conduct competitor and market research to improve strategies.
• Optimize campaigns based on data and audience insights.
• Drive YouTube and LinkedIn growth with keyword/SEO strategies.
• Support personal branding initiatives for founders and leadership.
• Work closely with leadership to strengthen brand presence.
• Collaborate with internal teams on campaigns and brand initiatives.

Skills

Social Media Management

Digital Marketing

Content Marketing

LinkedIn Marketing

YouTube

Instagram

Facebook

SEO

Analytics

Content Writing

Tools

LinkedIn Sales Navigator

Canva

Graphic design

Video editing

Job description

Job Summary:

We are looking for a creative and data-driven Social Media Specialist to manage and grow our social media presence across multiple platforms. The ideal candidate should have strong skills in content creation, social media management, community engagement, analytics, LinkedIn growth, and personal branding.

Key Responsibilities:

Social Media & Content

• Plan and maintain content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Create, write, design, and schedule daily posts, carousels, reels, and short-form content.
• Publish long-form articles and thought‑leadership content on LinkedIn.
• Develop content strategies to improve brand visibility, engagement, and audience growth.

Email & Podcast Management

• Manage email marketing campaigns and conduct A/B testing to improve engagement and conversions.
• Edit, prepare, and publish weekly podcast episodes.
• Coordinate content and promotional activities for podcast and digital campaigns.

Community & Lead Management

• Manage daily community engagement across social platforms.
• Respond to comments, messages, and audience interactions professionally.
• Drive strategic engagement through 20+ meaningful comments daily.
• Maintain and regularly update lead tracking data.
• Support inbound and outbound lead‑generation activities.

Analytics & Growth

• Track cross‑platform performance metrics and prepare weekly performance dashboards.
• Analyze content performance and identify trends and growth opportunities.
• Conduct competitor and market research to improve content strategies.
• Optimize campaigns and content based on data and audience insights.

YouTube & LinkedIn Growth

• Optimize long‑form and short‑form YouTube content using keyword and SEO strategies.
• Drive LinkedIn growth through content‑led strategies and Sales Navigator.
• Support personal branding initiatives for founders and leadership.
• Work closely with leadership to strengthen brand presence and business growth.

Project Support

• Support the creation of pitch decks, campaign materials, presentations, and other marketing projects.
• Collaborate with internal teams on special campaigns and brand initiatives.

Required Skills & Competencies

• 13 years of experience in Social Media Management / Digital Marketing / Content Marketing.
• Strong knowledge of major social media platforms.
• Excellent content writing and creative thinking skills.
• Experience with LinkedIn, YouTube, Instagram, Facebook, and TikTok.
• Understanding of social media analytics and performance tracking.
• Knowledge of SEO, keyword research, and YouTube optimization.
• Experience with LinkedIn Sales Navigator will be preferred.
• Strong communication and community management skills.
• Ability to manage multiple projects and deadlines.
• Basic knowledge of Canva, graphic design, or video editing tools will be an advantage.

Preferred Candidate Profile

• Creative, proactive, and highly organized.
• Passionate about social media, content, and digital trends.
• Data-driven with the ability to turn analytics into actionable strategies.
• Strong in written and verbal communication.
• Comfortable working closely with founders and senior leadership.
• Able to work independently in a fast‑paced environment.
• Focused on brand growth, engagement, lead generation, and measurable results.

Experience : 1 - 3

Timing : 11:00 AM - 8:30 PM

Working Shift : Day Shift (Onsite)

Job Type : Full Time

Category : Marketing

Salary : Best in industry

Skills : Excellent Communication, Marketing

Keywords : Social Media Management, Content Creation, Content Strategy, Social Media Marketing