Social Media Specialist

Biganto; Gurugram District; On-site; INR 320,000 - 520,000; Full time

Job summary

Biganto is seeking a Social Media Specialist to manage and grow its presence across Instagram, Facebook, LinkedIn and YouTube. The role focuses on content strategy, planning, engagement and analytics to boost brand visibility.

The ideal candidate will drive organic growth, monitor trends, coordinate with creative teams, and deliver regular performance reports to optimize campaigns and reach.

Qualifications

• Hands-on experience in social media management and content planning.
• Experience with strategy development and audience engagement.
• Proficiency in tracking performance metrics and reporting.

Responsibilities

• Develop and execute social media strategies across relevant platforms.
• Plan and maintain monthly content calendars.
• Create and coordinate engaging social media content.
• Manage Instagram, Facebook, LinkedIn and other relevant platforms.
• Monitor trends, competitors and audience behaviour.
• Improve audience engagement and organic reach.
• Coordinate with graphic designers, video editors and content teams.
• Monitor social media performance and prepare regular reports.
• Track engagement, reach, impressions, followers and other relevant metrics.
• Support campaigns, promotions and brand-building activities.
• Stay updated with the latest social media trends, formats and platform algorithms.

Skills

Social Media Marketing

Instagram Marketing

Facebook Marketing

LinkedIn Marketing

Content Strategy

Content Planning

Social Media Strategy

Content Creation

Community Management

Social Media Analytics

Digital Marketing

Audience Engagement

Organic Growth and Trend Analysis

Job description

We are looking for a Social Media Specialist / Social Media Executive to manage and grow our social media presence across platforms including Instagram, Facebook, LinkedIn and YouTube.

The ideal candidate should have hands-on experience in social media management, content strategy, content planning, audience engagement, social media campaigns, trend analysis and performance tracking. The candidate will be responsible for developing engaging content strategies and driving organic growth and brand visibility across digital platforms.

Key Responsibilities

• Develop and execute social media strategies across relevant platforms.
• Plan and maintain monthly content calendars.
• Create and coordinate engaging social media content.
• Manage Instagram, Facebook, LinkedIn and other relevant platforms.
• Monitor trends, competitors and audience behaviour.
• Improve audience engagement and organic reach.
• Coordinate with graphic designers, video editors and content teams.
• Monitor social media performance and prepare regular reports.
• Track engagement, reach, impressions, followers and other relevant metrics.
• Support campaigns, promotions and brand-building activities.
• Stay updated with the latest social media trends, formats and platform algorithms.

Required Skills

• Social Media Marketing
• Social Media Marketing
• Instagram Marketing
• Facebook Marketing
• LinkedIn Marketing
• Content Strategy
• Content Planning
• Social Media Strategy
• Content Creation
• Community Management
• Social Media Analytics
• Digital Marketing
• Audience Engagement
• Organic Growth and Trend Analysis.