Social Media Manager

Studytainment Smart Learning; Delhi Cantonment; On-site; INR 350,000 - 700,000; Full time

Job summary

Studytainment Smart Learning is seeking a creative, proactive Social Media Manager to grow our presence on Instagram, Facebook, LinkedIn, YouTube and X. You will plan campaigns, craft engaging content, manage communities and track performance to boost brand visibility and engagement.

Requirements include a Bachelor’s degree in Marketing/Communications and 1–3 years in social media management. The role involves content calendars, trend monitoring, copywriting, and coordinating with teams for

Qualifications

• Bachelor's degree in Marketing, Communications, Mass Media or related field.
• 1–3 years of social media management or digital marketing experience.
• Strong understanding of major social platforms and content formats.
• Excellent written and verbal communication, copywriting, and storytelling abilities.
• Basic knowledge of social media analytics and reporting.

Responsibilities

• Develop and execute social media strategies aligned with marketing goals.
• Manage daily content across platforms: Instagram, Facebook, LinkedIn, YouTube and X.
• Create engaging posts, reels, stories, videos, captions and CTAs.
• Prepare and maintain a monthly/weekly social media content calendar.
• Monitor trends, competitor activities and emerging formats.
• Coordinate with internal teams for content production and approvals.
• Respond to comments and messages in a timely, professional manner.
• Track reach, impressions, engagement, followers, clicks and conversions.

Skills

Social media

Copywriting

Analytics

Communication

Content creation

Education

Bachelor's degree in Marketing/Communications/Mass Media

Tools

Canva

Meta Business Suite

Instagram Insights

Google Analytics

Job description

We are looking for a creative, proactive, and digitally savvy Social Media Manager to manage and grow our social media presence across platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and basic analytics.

You will be responsible for planning and executing social media campaigns, creating engaging content, managing online communities, and tracking performance to improve brand visibility and engagement.

Key Responsibilities

• Develop and execute social media strategies aligned with overall marketing goals.
• Manage daily content across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
• Create and coordinate engaging posts, reels, stories, videos, captions, and other social media content.
• Prepare and maintain a monthly/weekly social media content calendar.
• Monitor social media trends, competitor activities, and emerging content formats.
• Write creative and platform-appropriate captions, copy, and CTAs.
• Coordinate with other internal teams for content production.
• Respond to comments, messages, and audience interactions in a timely and professional manner.
• Monitor key metrics such as reach, impressions, engagement, followers, clicks, and conversions.
• Prepare regular social media performance reports and provide actionable insights.
• Stay updated on platform algorithms, trends, features, and best practices.
• Support paid social media campaigns in coordination with the performance marketing team.
• Ensure all content follows the company's brand guidelines and communication standards.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
• 1-3 years of experience in social media management or digital marketing.
• Strong understanding of major social media platforms.
• Excellent written and verbal communication skills.
• Good copywriting and storytelling abilities.
• Basic knowledge of social media analytics and reporting.
• Understanding of content marketing and audience engagement.
• Ability to identify trends and create relevant, timely content.
• Basic knowledge of tools such as Canva, Meta Business Suite, Instagram Insights, and Google Analytics is an advantage.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience in creating and editing short-form videos/reels.
• Familiarity with influencer marketing.
• Basic understanding of paid social media advertising.
• Knowledge of SEO and content marketing.
• Experience working with content calendars and social media management tools.
• Strong understanding of current social media trends and audience behavior.