Social Media Manager Content Digital Marketing

GK Energy Limited; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

GK Energy Limited is seeking a creative Social Media Manager to own GK Energy's social presence across LinkedIn, Instagram, Facebook and YouTube. You will develop content ideas, plan monthly calendars, brief designers, publish content and monitor performance.

You will lead a small creative team, coordinate with the Digital Marketing group for paid campaigns, use AI tools for ideation, and ensure consistent brand voice, tone and reporting on reach, engagement and followers.

Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Mass Communication or related field.
• Experience creating content strategies and monthly calendars.
• Proven ability to coordinate with Graphic Designers and Video Editors.

Responsibilities

• Own GK Energy's social media presence across LinkedIn, Instagram, Facebook, YouTube.
• Develop monthly and weekly content strategy and calendars.
• Provide clear briefs to designers and editors and supervise content production.
• Publish content and review captions and videos before posting.
• Track reach, engagement, followers, video views and website traffic.

Skills

Content strategy

Social media management

Team coordination

Creative briefs

Analytics

AI tools

Video content

Education

Bachelor's in Marketing

Digital Marketing

Mass Communication

MBA / PGDM in Marketing

Tools

Canva

Adobe Creative Suite

Hootsuite

Job description

Role Overview

We are looking for a creative, strategic and hands‑on Social Media Manager who can take ownership of GK Energy's complete social media presence.

The candidate should be capable of creating content ideas and strategies, planning monthly content calendars, briefing Graphic Designers and Video Editors, managing the creative team, reviewing creatives and videos, and publishing content across all major social media platforms.

The person should understand how to build a strong brand presence and create content that is engaging, informative and relevant to the target audience.

Key Responsibilities

• Manage GK Energy's social media presence across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
• Create a complete monthly and weekly social media content strategy and content calendar.
• Generate creative ideas for:
  • Reels
  • Videos
  • Posts
  • Carousels
  • Corporate content
  • Employee engagement content
  • Product and service campaigns
  • Brand awareness campaigns
• Give clear creative briefs and work assignments to Graphic Designers and Video Editors.
• Coordinate with the GD and Video Editing team to ensure timely completion of content.
• Review creatives, captions and videos before publishing.
• Ensure content is aligned with GK Energy's brand identity, tone and communication strategy.
• Personally manage and publish content on LinkedIn, Instagram, Facebook and YouTube.
• Develop strategies to increase followers, reach, engagement and brand visibility.
• Track social media performance and prepare regular reports on:
  • Reach
  • Engagement
  • Followers
  • Video views
  • Website traffic
  • Content performance
• Identify trending topics, formats, industry updates and competitor activities.
• Coordinate with internal departments to collect content related to projects, employees, events, products and achievements.
• Work closely with the Digital Marketing team for paid campaigns and campaign creatives.
• Use AI tools and modern content creation tools to improve content quality and productivity.
• Take ownership of the complete content journey from idea briefing creative/video production approval posting performance analysis.

. PREFERRED CANDIDATE PROFILE

We are looking for someone who:

• Has independently handled multiple social media platforms.
• Has created content strategies and monthly content calendars.
• Can generate original content and campaign ideas.
• Has experience managing or coordinating with Graphic Designers and Video Editors.
• Knows how to give a proper creative brief instead of simply forwarding work.
• Has personally posted and managed content on LinkedIn, Instagram, Facebook and YouTube.
• Understands what type of content performs differently on each platform.
• Can manage a small creative/content team.
• Has strong communication and content writing skills.
• Can work in a fast‑paced environment and handle multiple projects simultaneously.
• Has knowledge of social media analytics and performance tracking.
• Has experience using AI tools for content creation and ideation.

. EDUCATIONAL QUALIFICATION

Preferred:

• Bachelor's Degree in Marketing
• Digital Marketing
• Mass Communication
• Journalism
• Advertising
• Media & Communication
• MBA / PGDM in Marketing

Education can be flexible for candidates with strong relevant experience and an excellent portfolio.