Digital Marketing Manager

GK Energy Limited; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

The candidate will plan and execute digital strategies, generate quality leads, manage paid campaigns and coordinate with Graphic Design and Video Editing teams.

Qualifications

• Hands-on experience in Google Ads, Meta Ads, lead generation campaigns and social media management.
• Minimum 4–5 years of practical experience in digital marketing.
• UG: Any Graduate; PG: MBA/PGDM in Marketing or Digital Marketing preferred.

Responsibilities

• Plan and execute Google Ads and Meta/Facebook Ads campaigns.
• Manage paid campaigns for lead generation, brand awareness and conversions.
• Monitor campaign performance, CPL, conversions and ROI.
• Coordinate with Graphic Designers and Video Editors and assign daily/weekly creative tasks.
• Prepare weekly and monthly digital marketing MIS and performance reports.
• Stay updated with new digital marketing trends and platform changes.

Skills

Performance Marketing

Social Media Management

Lead Generation

Campaign Analysis

ROI/ROAS

CPL Optimization

Content Strategy

Team Coordination

Education

Bachelor's degree

MBA / PGDM in Marketing or Digital Marketing

Tools

Google Ads

Meta Ads Manager

Facebook Ads

Instagram Ads

YouTube Marketing

Google Analytics

Google Tag Manager

SEO Basics

Website Management

Content Calendar

Graphic Designer Coordination

Video Editor Coordination

Job description

We are looking for an experienced and result-oriented Digital Marketing Manager to manage GK Energy Limited's complete digital presence, performance marketing campaigns and social media platforms.

The candidate will be responsible for planning and executing digital marketing strategies, generating quality leads, managing paid campaigns and coordinating with the Graphic Design and Video Editing teams.

Key Responsibilities

• Plan and execute Google Ads and Meta/Facebook Ads campaigns.
• Manage paid campaigns for lead generation, brand awareness and conversions.
• Monitor campaign performance, CPL, conversions and ROI.
• Manage and grow company social media platforms including Instagram, Facebook, LinkedIn, YouTube, X/Twitter and Google Business Profile.
• Prepare monthly and weekly social media content calendars.
• Coordinate with Graphic Designers and Video Editors and assign daily/weekly creative tasks.
• Give clear creative briefs for advertisements, posts, reels, videos and campaigns.
• Review and approve creatives before publishing.
• Ensure regular and timely posting across all digital platforms.
• Coordinate with the Sales team to understand lead quality and campaign performance.
• Monitor website performance, landing pages and lead forms.
• Coordinate with website developers for required updates and improvements.
• Track Google Analytics and other campaign performance reports.
• Conduct competitor and market research.
• Prepare weekly and monthly digital marketing MIS and performance reports.
• Stay updated with new digital marketing trends, advertising tools and platform changes.

Preferred Candidate Profile

We are looking for a candidate who can independently handle both Performance Marketing and Social Media Management.

The ideal candidate should have hands‑on experience in Google Ads, Meta Ads, lead generation campaigns and social media management.

The candidate should also be capable of managing and coordinating a creative team consisting of Graphic Designers and Video Editors.

Preferred Skills

• Google Ads
• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Performance Marketing
• Lead Generation
• Social Media Marketing
• LinkedIn Marketing
• YouTube Marketing
• Google Analytics
• Google Tag Manager
• SEO Basics
• Website Management
• Content Strategy
• Content Calendar
• Creative Briefing
• Graphic Designer Coordination
• Video Editor Coordination
• Campaign Analysis
• ROI / ROAS
• CPL Optimization
• Team Coordination
• MIS & Reporting

Experience

37 Years

My recommendation:

• 3–4 years: Digital Marketing Executive / Senior Executive
• 5–7 years: Digital Marketing Manager

For GK Energy, if this person will independently manage the entire digital department and guide the Graphic Designer + Video Editor, I recommend hiring someone with minimum 4–5 years of practical experience.

Educational Qualification

UG: Any Graduate

PG: MBA / PGDM in Marketing or Digital Marketing preferred

Certification in the following will be an advantage:

• Google Ads Certification
• Meta Blueprint Certification
• Google Analytics Certification
• Digital Marketing Certification