Social Media Manager

Regent Campus D2; Chennai District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Regent Campus D2 in Chennai is seeking a creative and data-driven Social Media Manager to lead our brand's social presence across LinkedIn, Instagram, Facebook, X, YouTube, and more. You will develop strategies, create content, manage communities, and analyze performance to drive growth.

The ideal candidate has 5+ years of hands-on experience, strong copywriting, and the ability to collaborate with marketing, HR, and business development.

Qualifications

• 5+ years hands-on social media experience (B2C/B2B).
• Proven ability to develop and execute social media strategies.
• Experience managing online communities and running paid campaigns.
• Strong copywriting and storytelling skills.
• Strategic thinker with data-driven approach.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals.
• Grow presence across LinkedIn, Instagram, Facebook, X, YouTube, and other platforms.
• Plan, create, publish engaging content including posts, videos, reels, and stories.
• Collaborate with design, marketing, HR, and BD teams to produce quality content.
• Monitor trends, competitors, and emerging tech to stay relevant.
• Manage social media calendars and posting schedules.
• Build online communities by responsive engagement.
• Plan and execute paid social campaigns to generate leads and increase visibility.
• Track performance using analytics and prepare weekly/monthly reports.
• Optimize campaigns based on engagement, reach, conversions, and ROI.
• Coordinate with influencers and agencies for promotions.
• Support employer branding and recruitment campaigns.
• Ensure content aligns with branding guidelines and marketing objectives.

Skills

Social media strategy

Content creation

Community management

Paid social campaigns

Brand building

Influencer marketing

Analytics & reporting

Communication & collaboration

Time management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Sprout Social

Meta Business Suite

Canva

Adobe Creative Suite

Google Analytics

Job description

Job description:

Job Title:

Social Media Manager

Experience:

5+ Years

Location:

Chennai (On-site)

Employment Type:

Full-Time

About the Role

We are looking for a creative and data-driven Social Media Manager to lead our brand's social media presence across multiple digital platforms. The ideal candidate should have over 5 years of hands‑on experience in developing social media strategies, creating engaging content, managing online communities, running paid campaigns, and analyzing campaign performance. This role requires someone who can strengthen brand awareness, drive audience engagement, and support business growth through innovative social media initiatives.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Plan, create, and publish engaging content including posts, videos, reels, stories, and campaigns.
• Collaborate with the design, marketing, HR, and business development teams to produce high‑quality digital content.
• Monitor social media trends, competitor activities, and emerging technologies to keep the brand relevant.
• Manage social media calendars and ensure consistent posting schedules.
• Build and engage online communities by responding to comments, messages, and customer queries promptly.
• Plan and execute paid social media advertising campaigns to generate leads and increase brand visibility.
• Track campaign performance using analytics tools and prepare weekly/monthly performance reports.
• Optimize campaigns based on engagement metrics, reach, conversions, and ROI.
• Coordinate with influencers, brand ambassadors, and external agencies for promotional activities.
• Support employer branding initiatives, recruitment campaigns, and corporate communications.
• Ensure all content aligns with the company's branding guidelines and marketing objectives.

Required Skills

• Strong expertise in LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and emerging social media platforms.
• Experience with social media management tools such as Hootsuite, Buffer, Sprout Social, or Meta Business Suite.
• Knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and social media advertising.
• Excellent copywriting and storytelling skills.
• Strong understanding of social media algorithms, audience targeting, and engagement strategies.
• Experience with Canva, Adobe Creative Suite, or other creative tools.
• Knowledge of Google Analytics, social media insights, and performance reporting.
• Strong analytical and problem‑solving abilities.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast‑paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Certifications in Digital Marketing, Social Media Marketing, Meta Blueprint, Google Analytics, or LinkedIn Marketing are an added advantage.
• Experience working in IT Services, SaaS, Education, or Technology companies is preferred.

Key Competencies

• Social Media Strategy
• Content Planning & Creation
• Community Management
• Paid Social Media Campaigns
• Brand Building
• Influencer Marketing
• Campaign Analytics & Reporting
• Creative ThinkingCommunication & Collaboration
• Time Management

Why Join Us?

• Opportunity to build and grow a global brand.
• Work on innovative digital marketing campaigns.
• Collaborative and growth‑oriented work environment.
• Continuous learning and professional development opportunities.

Work Location: In person