Social Media Manager

Godrej Enterprises Group; Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Godrej Enterprises Group is seeking a senior social media professional to lead content calendars, campaigns, and brand messaging across LinkedIn, Facebook, Instagram, X, and more. The role includes growth campaigns, coordination with BUs, and boosting engagement through user-generated content.

The candidate should have 8–10 years of overall experience with 3–4 years in social media marketing, and preferably an MBA/PGDM in Marketing or Digital Marketing certification.

Qualifications

• Graduate in any discipline.
• MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing preferred.
• 8 - 10 years of work experience with 3-4 yrs in social media marketing.

Responsibilities

• Social Media Operations: Manage social media calendars and execute content plans across platforms (LinkedIn, Facebook, Instagram, X).
• Social Media Operations: Manage campaigns with budget allocation, ad copy, and creative testing.
• Social Media Operations: Monitor channels for brand mentions and ensure consistent messaging and timely responses.
• Social Media Operations: Execute brand-level follower growth and boost campaigns for social growth strategy.
• Social Media Operations: Partner with BUs and cross-functional teams for content details and publishing.
• Social Media Operations: Amplify user-generated content (testimonials, campus visits, company events) for engagement.

Skills

Social media campaigns

Budget management

ROI analysis

Analytical mindset

Communication & collaboration

Education

Graduate in any discipline

MBA / PGDM in Marketing

Digital Marketing Certification/Diploma

Job description

• Online Response and Reputation Management (ORRM):
• Reporting & Analytics
• Supporting Marketing Operations

Job Description

-Social Media Operations

• Manage social media calendars and execute content plans across various platforms (LinkedIn, Facebook, Instagram, X, etc.)
• Manage campaigns across various social media platforms, including budget allocation, ad copy, and creative testing.
• Monitor social media channels for brand mentions, ensuring consistent messaging and timely responses.
• Execute brand-level followers and boost campaigns for the social media growth strategy
• Partner with BUs and cross-functional teams to gather content details and ensure seamless publishing.
• Identify and work on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement.

-Online Response and Reputation Management (ORRM)

• Respond to comments and messages promptly and address any customer concerns in a professional and timely manner across owned and 3rd party review channels.
• Identify and elevate any potential issues to the appropriate team members.
• Work on continuously improving positive word of mouth for the brand online.
• Compile social media data and generate reports to track key metrics (engagement, reach, impressions).
• Analyze data to identify trends and inform data-driven social media strategy recommendations.
• Collaborate with the marketing team to brainstorm and refine social media strategies.

-Supporting Marketing Operations:

• Support the marketing team with operational tasks managing trackers, generating reports, identifying various tools and platforms, working with agencies, vendor onboarding, etc

Requisite Qualification

Graduate in any discipline

Preferred

MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing

Requisite Experience

8 - 10 years of work experience with 3- 4 yrs of experience in social media marketing

Preferred

Experience with handling managing social media for conglomerate

Skills Required

Special Skills Required

• Experience working with social media campaigns.
• Strong understanding on how to manage the budgets and ROI on paid campaigns.
• SEO knowledge and experience with optimizing online content.
• Analytical mindset with the ability to interpret data to improve campaign performance.
• Excellent communication skills and the ability to collaborate effectively with multiple teams.

Preferred Skills Required

• Ability to craft compelling ad copy and creative content.
• Self-motivated, organized, and able to work independently.
• Excellent interpersonal skills to be able to collaborate with multiple agencies and businesses.