Manager - Public Relations

Merkle; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Merkle in Gurugram is seeking an experienced Social Media Manager to develop and execute social media strategy across LinkedIn, Instagram, Facebook, X and YouTube, with a focus on content planning and analytics.

You will manage multiple brand accounts, create engaging captions and campaigns, and ensure on-brand visuals using Canva, Photoshop or Illustrator, while coordinating with internal teams and clients.

Qualifications

• 5–6 years of hands-on experience in social media management.
• Strong understanding of social platforms, algorithms, formats and audience behaviour.
• Good knowledge of social media analytics and performance reporting.
• Proficiency in Canva, Adobe Photoshop, Illustrator, or similar tools.
• Strong copywriting, content planning and creative thinking skills.
• Experience with social media management and analytics tools.
• Ability to manage multiple brands, meet deadlines and work independently.
• Excellent communication, coordination and presentation skills.

Responsibilities

• Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X and YouTube.
• Plan content formats and calendars; publish and engage with communities.
• Monitor and analyze reach, impressions, engagement, follower growth, clicks and conversions.
• Create and translate content briefs into visuals using Canva/Photoshop/Illustrator; maintain brand guidelines.
• Coordinate with internal teams and clients for approvals and execution; track performance.

Skills

Social media management

Content planning

Analytics

Graphic design

Copywriting

Brand coordination

Presentation skills

Video basics

Tools

Canva

Adobe Photoshop

Illustrator

Job description

Job Description

We are looking for an experienced Social Media Manager with strong knowledge of social media strategy, content planning, analytics, and graphic design. The candidate should be capable of managing multiple brand accounts, developing engaging content, analysing performance, and creating visually appealing creatives aligned, New pitch presentations with brand objectives.

Key Roles & Responsibilities

Social Media Strategy & Management

1. 1) Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.
2. 2) Manage social media calendars, content planning, publishing, and community engagement.
3. 3) Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.
4. 4) Ensure consistent brand communication and tone of voice across platforms.

Content Development

1. 1) Develop creative content ideas, captions, copy, and campaign concepts.
2. 2) Plan content formats including static posts, carousels, reels, videos, polls, and infographics.
3. 3) Coordinate with internal teams and clients for content approvals and execution.
4. 4) Identify opportunities for topical content and trend-based engagement.

Social Media Analytics & Reporting

1. 1) Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.
2. 2) Prepare monthly performance reports with actionable insights and recommendations.
3. 3) Identify high-performing content and optimize the content strategy based on data.
4. 4) Track competitor activities, industry benchmarks, and audience behavior.

Graphic Design & Creative Developme nt

1. 1) Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.
2. 2) Translate content briefs into visually engaging and platform-appropriate designs.
3. 3) Maintain brand guidelines, visual consistency, and creative quality.
4. 4) Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.

Community Management & Trend Monitoring

1. 1) Monitor comments, messages, mentions, and audience conversations.
2. 2) Identify emerging trends and relevant opportunities for real-time content.
3. 3) Support online reputation management and escalation sensitive issues when required.

Client Coordination & Team Collaboratio n

1. 1) Coordinate with clients and internal teams for briefs, approvals, and campaign execution.
2. 2) Manage multiple projects and ensure timely delivery of content and reports.
3. 3) Present performance insights, content recommendations, and campaign ideas to stakeholders.

New Business Pitch Presentations

1. 1) Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches.
2. 2) Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.
3. 3) Create engaging presentation slides with relevant graphics, data visualization, and creative references.
4. 4) Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.
5. 5) Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.

Required Skills & Qualification s

1. 1) 5 to 6 years of hands-on experience in social media management.
2. 2) Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.
3. 3) Good knowledge of social media analytics and performance reporting.
4. 4) Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.
5. 5) Strong copywriting, content planning, and creative thinking skills.
6. 6) Experience with social media management and analytics tools.
7. 7) Ability to manage multiple brands, meet deadlines, and work independently.
8. 8) Excellent communication, coordination, and presentation skills.

Preferred Qualifications

1. 1) Experience working in a digital marketing agency.
2. 2) Knowledge of paid social media campaigns and performance marketing.
3. 3) Familiarity with social listening tools and competitor analysis.
4. 4) Understanding of AI-assisted content creation and social media optimization.

Location

Gurugram

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent