Social Media Manager

YES BANK; Maharashtra; Presencial; INR 1.200.000 - 2.000.000; Jornada completa

Descripción de la vacante

Yes Bank Ltd. is seeking a seasoned social media operations professional to own and streamline day-to-day publishing, auditing, asset management, and platform deployment across all brand channels.

The role bridges creative ideation with flawless execution to ensure brand consistency and performance. The candidate will manage end-to-end publishing, schedule organic posts, monitor live handles, and coordinate with product marketing and corporate communications to meet content calendars.

Formación

• 5–8 years of active digital marketing experience with a core focus on social media operations.
• Hands-on familiarity with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio.
• Experience with publishing tools like Hootsuite, Buffer, or Sprout Social.

Responsabilidades

• Manage end-to-end social media publishing pipeline across brand channels.
• Audit content regularly and manage assets in repository.
• Monitor live handles and ensure links/copy formats.
• Coordinate with agencies and internal teams for calendar deadlines.
• Generate daily/weekly MIS performance updates.

Conocimientos

Social media ops

Meta Business Suite

LinkedIn Campaign Manager

YouTube Studio

Hootsuite/Buffer/Sprout Social

Herramientas

Meta Business Suite

LinkedIn Campaign Manager

YouTube Studio

Hootsuite

Buffer

Sprout Social

Descripción del empleo

Job Description

Own, execute, and streamline day-to-day social media operations across all brand channels. This role focuses heavily on the end-to-end publishing pipeline, regular content auditing, visual asset management, and seamless platform deployment. The ideal candidate will bridge the gap between creative ideation and flawless operational execution to maintain brand consistency and performance.

Roles And Responsibilities

Social Media Operations & Publishing

• Pipeline Management: Manage the full lifecycle of social media content from briefing, asset aggregation, and quality assurance to final deployment.
• Scheduling & Uploading: Execute error-free uploading and automated scheduling of organic posts across channels (LinkedIn, Facebook, Instagram, YouTube, and X) using platform consoles.
• Asset Management: Organize, categorize, and update the repository of digital, web, and creative assets used across active campaigns.
• Daily Monitoring: Monitor all live handles to ensure links function properly, copy renders correctly, and creative formats display optimally across mobile and desktop interfaces.

Content Auditing & Quality Control

• Brand Guidelines Compliance: Perform strict quality control (QC) checks on all creative layouts, video assets, and copy to verify compliance with internal brand guidelines.
• Regular Channel Audits: Conduct routine audits of active social handles to clean up expired links, update bios, adjust pinned content, and maintain visual uniformity.
• Internal Audit: Coordinate with internal teams to ensure all processes and checks and in place prior to upload.

Cross-Functional & Vendor Coordination

• Agency Alignment: Coordinate daily with social media and digital agencies to track deliverables and meet content calendar deadlines.
• Internal Interfacing: Partner closely with Product Marketing, Corporate Communications, and Business Teams to gather inputs and distribute updates.

Reporting & Analytics

• Tracking & MIS: Gather platform insights on reach, engagement, impressions, and click-throughs to generate daily/weekly MIS performance updates for stakeholders.
• Community Feedback Routing: Monitor audience comments and incoming messages, routing customer escalations to internal customer experience or lead fulfillment teams.

Qualifications & Requirements

• Experience: 5-8 years of active digital marketing experience, with a core focus on social media operations or account management.
• Console Expertise: Deep, hands-on familiarity with Meta Business Suite, LinkedIn Campaign/Page Manager, YouTube Studio, and popular publishing tools (e.g., Hootsuite, Buffer, or Sprout Social).
• Technical Knowledge: Solid grasp of digital marketing funnels, image/video formatting criteria across distinct platforms, and basics of App Store or search visibility optimization.
• Platform Analytics: Comfortable using native channel analytics and reporting dashboards to export clean performance tables.
• Skills: Exceptionally detail-oriented, strong multi-tasking skills, and crisp communication ability.
• Experience in the BFSI (Banking, Financial Services, and Insurance) sector is an added advantage.