Social Media Manager

Algouniversity (backed by Y-Combinator); Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Algouniversity is seeking a proactive Social Media Manager to lead end-to-end social media efforts from content planning to analytics-driven optimization in a fast-paced startup environment in Hyderabad.

You will craft strategies across Instagram, YouTube, LinkedIn, and other platforms, develop content calendars, and coordinate with editors and designers to publish compelling content that drives engagement and brand visibility.

Qualifications

• Strong knowledge of Instagram, YouTube, LinkedIn, Facebook and other major platforms.
• Ability to interpret social media analytics and translate insights into growth strategies.
• Experience growing brand presence on social media through projects or internship.
• Ability to coordinate with designers, writers and editors across cross-functional teams.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives, target audiences, and business goals.
• Manage Instagram, YouTube, LinkedIn, Facebook, and other relevant social media platforms.
• Create and maintain content calendars covering topics, formats, publishing schedules, and campaign objectives.
• Identify suitable content formats for each platform, including reels, stories, carousels, YouTube Shorts, long-form videos, and LinkedIn posts.
• Analyse platform insights, audience behaviour, reach, engagement, watch time, impressions, follower growth, and conversions.
• Monitor trending topics, audio, content formats, algorithm updates, and emerging platform features to identify growth opportunities.
• Develop strategies to improve organic reach, audience retention, engagement, follower growth, and brand visibility.
• Optimise captions, hooks, hashtags, keywords, titles, and thumbnails to improve content discoverability.
• Coordinate with video editors, graphic designers, content writers, and production teams to ensure timely content delivery and publishing.
• Manage community engagement by monitoring comments, direct messages, audience feedback, and relevant conversations.
• Conduct competitor research to identify industry trends, audience preferences, and opportunities to differentiate the brand.
• Repurpose existing content across multiple platforms while adapting formats and messaging for each audience.
• Plan and execute social media campaigns for launches, events, announcements, and brand initiatives.
• Prepare regular performance reports, identify successful and underperforming content, and recommend improvements based on data.
• Conduct content experiments and A/B tests wherever applicable to improve content performance.
• Maintain consistent brand voice, messaging, and visual identity across all social media channels.
• Collaborate with marketing and business teams to align social media activities with broader organisational goals.

Skills

Social media management

Content strategy

Analytics interpretation

Creative thinking

Tools

Meta Ads

SEO basics

YouTube Studio

AI content tools

Job description

Role & responsibilities

• Develop and execute social media strategies aligned with brand objectives, target audiences, and business goals.
• Manage Instagram, YouTube, LinkedIn, Facebook, and other relevant social media platforms.
• Create and maintain content calendars covering topics, formats, publishing schedules, and campaign objectives.
• Identify suitable content formats for each platform, including reels, stories, carousels, YouTube Shorts, long-form videos, and LinkedIn posts.
• Analyse platform insights, audience behaviour, reach, engagement, watch time, impressions, follower growth, and conversions.
• Monitor trending topics, audio, content formats, algorithm updates, and emerging platform features to identify growth opportunities.
• Develop strategies to improve organic reach, audience retention, engagement, follower growth, and brand visibility.
• Optimise captions, hooks, hashtags, keywords, titles, and thumbnails to improve content discoverability.
• Coordinate with video editors, graphic designers, content writers, and production teams to ensure timely content delivery and publishing.
• Manage community engagement by monitoring comments, direct messages, audience feedback, and relevant conversations.
• Conduct competitor research to identify industry trends, audience preferences, and opportunities to differentiate the brand.
• Repurpose existing content across multiple platforms while adapting formats and messaging for each audience.
• Plan and execute social media campaigns for launches, events, announcements, and brand initiatives.
• Prepare regular performance reports, identify successful and underperforming content, and recommend improvements based on data.
• Conduct content experiments and A/B tests wherever applicable to improve content performance.
• Maintain consistent brand voice, messaging, and visual identity across all social media channels.
• Collaborate with marketing and business teams to align social media activities with broader organisational goals.

Preferred candidate profile

• Strong working knowledge of Instagram, YouTube, LinkedIn, Facebook, and other major social media platforms.
• Expertise in social media management, content strategy, publishing workflows, and content calendar planning.
• Demonstrated ability to grow a brand's, creator's, or organisation's social media presence through professional or personal projects.
• Ability to interpret social media analytics and convert insights into actionable growth strategies.
• Strong understanding of social media algorithms, content distribution, audience retention, and engagement metrics.
• Awareness of digital trends, platform-specific content practices, and online audience behaviour.
• Familiarity with social media scheduling, management, and reporting tools.
• Excellent communication, planning, analytical thinking, creativity, and coordination skills.
• Ability to work with designers, video editors, content writers, and cross-functional teams.
• Comfortable working in a fast-paced startup environment.

Good to Have

• Experience growing brand, creator, startup, or educational social media accounts organically.
• Knowledge of Meta Ads, paid social campaigns, audience targeting, and campaign optimisation.
• Understanding of SEO, YouTube Studio, keyword research, and social media discoverability.
• Familiarity with AI tools for content ideation, research, trend analysis, and workflow automation.
• Basic video editing, graphic design, photography, or content production skills.
• Experience with advanced analytics tools, reporting dashboards, and competitor benchmarking.