Social Media Manager

RICE IAS; Kolkata District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

RICE IAS is seeking a skilled Social Media Manager to lead digital storytelling and platform engagement. The role focuses on strategic planning, content calendar creation, and collaboration with design and content teams to drive course admissions and events.

You’ll analyze trends, optimize content, and ensure consistent brand voice across platforms, especially for education-focused audiences. Prior experience in EdTech is a plus.

Qualifications

• Demonstrated expertise in planning and executing social media campaigns.

Responsibilities

• Develop and execute social media strategies.
• Manage Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Create and maintain monthly content calendars.
• Coordinate with graphic designers, video editors and content teams.
• Plan campaigns around courses, events, workshops and admissions.
• Monitor trends and identify opportunities for relevant content.
• Track engagement, reach, followers and conversions.
• Analyse competitors and industry trends.
• Ensure consistent brand communication across platforms.

Skills

Social media strategy

Platform knowledge (Instagram, YouTube

Analytics

Communication & content understanding

Job description

Role & responsibilities

• Develop and execute social media strategies.
• Manage Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Create and maintain monthly content calendars.
• Coordinate with graphic designers, video editors and content teams.
• Plan campaigns around courses, events, workshops and admissions.
• Monitor trends and identify opportunities for relevant content.
• Track engagement, reach, followers and conversions.
• Analyse competitors and industry trends.
• Ensure consistent brand communication across platforms.

Preferred candidate profile

• 24 years of social media experience.
• Strong understanding of Instagram, YouTube, Facebook and LinkedIn.
• Good knowledge of social media analytics.
• Strong communication and content understanding.
• Experience in education/EdTech or a content-driven brand preferred.