Social Media Expert

Techno Group of Institutions; Lucknow; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Professional environment

Learning and development

Job summary

Techno Group of Institutions is seeking a seasoned Social Media Manager in Lucknow to manage Instagram, Facebook, LinkedIn and YouTube, creating engaging content and driving branding and lead generation.

The role requires 4–8 years in social media/digital marketing with strong knowledge of Meta Ads and analytics. A creative mindset and solid communication skills are essential for success in a dynamic EdTech environment.

Qualifications

• 4–8 years of experience in Social Media Management/Digital Marketing
• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube and Meta Ads
• Creative with content creation and social media strategy
• Good communication and analytical skills
• Education/EdTech industry experience is a plus

Responsibilities

• Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Create engaging posts, reels, stories and video content.
• Plan and execute social media campaigns for branding and lead generation.
• Monitor engagement, reach and campaign performance.
• Analyze insights and prepare performance reports.
• Stay updated with the latest social media trends and algorithms.

Skills

Social media management

Instagram

Facebook

LinkedIn

YouTube

Meta Ads

Content creation

Analytical skills

Communication skills

Job description

Role & Responsibilities

• Manage social media platforms including Instagram, Facebook, LinkedIn & YouTube.
• Create engaging posts, reels, stories and video content.
• Plan and execute social media campaigns for branding and lead generation.
• Monitor engagement, reach and campaign performance.
• Analyze insights and prepare performance reports.
• Stay updated with the latest social media trends and algorithms.

Preferred Candidate Profile

• Minimun 4 years to 8 years of experience in Social Media Management/Digital Marketing.
• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube & Meta Ads.
• Creative and strong in content creation and social media strategy.
• Good communication and analytical skills.
• Education/EdTech industry experience will be an added advantage.

Perks & Benefits

• Competitive salary
• Career growth opportunities
• Professional and supportive work environment
• Learning and development opportunities