Social Media Executive

Iteducationcentre; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Iteducationcentre is seeking a creative and enthusiastic Social Media Executive to enhance our social media presence and brand awareness. Responsibilities include managing platforms like LinkedIn and Instagram, creating engaging content, and executing effective social media strategies.

Ideal candidates should possess strong social media management skills, creativity, and a relevant Bachelor's degree. We offer the opportunity to impact our training and certification programs positively.

Qualifications

• Strong knowledge of social media platforms and their algorithms.
• Experience with content creation tools such as Canva, Photoshop, or video editing software.
• Knowledge of social media advertising and campaign management.

Responsibilities

• Manage and maintain social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Create engaging content, including posts, reels, videos, banners, and stories.
• Develop and execute social media strategies to increase followers, engagement, and brand visibility.
• Promote courses, webinars, workshops, and events through social media campaigns.

Skills

Social media management

Content creation

Audience engagement

Communication skills

SEO knowledge

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Tools

Canva

Photoshop

Video editing software

Job description

We are looking for a creative and enthusiastic Social Media Executive to manage our social media presence, increase brand awareness, and generate leads for our training and certification programs. The ideal candidate should have experience in content creation, social media management, and audience engagement.

Key Responsibilities

• Manage and maintain social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Create engaging content, including posts, reels, videos, banners, and stories.
• Develop and execute social media strategies to increase followers, engagement, and brand visibility.
• Plan and manage content calendars and posting schedules.
• Promote courses, webinars, workshops, and events through social media campaigns.
• Monitor social media trends and competitor activities.
• Respond to comments, messages, and inquiries on social platforms.
• Coordinate with the design and marketing teams for content creation and campaigns.
• Track campaign performance and prepare monthly reports on reach, engagement, and lead generation.
• Run paid social media campaigns to generate quality leads and improve conversions.

Required Skills

• Strong knowledge of social media platforms and their algorithms.
• Experience with content creation tools such as Canva, Photoshop, or video editing software.
• Knowledge of social media advertising and campaign management.
• Excellent written and verbal communication skills.
• Basic understanding of SEO, analytics, and digital marketing concepts.
• Creative thinking and attention to detail.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field.
• Experience in the EdTech industry is preferred.
• Knowledge of lead generation and student engagement strategies.

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate.
• Number of leads generated through social media campaigns.
• Website traffic and conversions from social platforms.
• Performance of paid campaigns and return on ad spend (ROAS).
• Timely execution of content calendars and campaigns.