Social Media Manager

Express Builders; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Express Builders is seeking a proactive Social Media Manager to lead our online presence across major platforms. You will craft strategies, create and schedule daily content, and engage with communities to build lasting relationships.

You will analyze performance data, stay ahead of trends, and collaborate with marketing, creative, and sales teams to ensure brand consistency and impactful campaigns.

Qualifications

• Experience in social media management with a portfolio.
• Deep understanding of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube).
• Familiarity with scheduling and analytics tools such as Hootsuite and Sprout Social.
• Strong copywriting, basic graphic design, and video editing skills.
• Ability to interpret data and translate insights into actions.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Strategy Development: Planning and executing social media strategies to align with business goals.
• Content Creation & Management: Producing, editing, and scheduling daily content (copy, images, video).
• Community Engagement: Responding to comments, messages, and inquiries to build relationships.
• Analytics & Reporting: Using tools to track KPIs, analyze data, and optimize performance.
• Trend Monitoring: Staying ahead of industry trends, platform changes, and emerging tools.
• Collaboration: Working with marketing, creative, and sales teams on campaigns and brand consistency.

Skills

Social media management

Portfolio

Copywriting

Graphic design

Video editing

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Sprout Social

Job description

Role & responsibilities

• Strategy Development: Planning and executing social media strategies to align with business goals.
• Content Creation & Management: Producing, editing, and scheduling daily content (copy, images, video).
• Community Engagement: Responding to comments, messages, and inquiries to build relationships.
• Analytics & Reporting: Using tools to track KPIs, analyze data, and optimize performance.
• Trend Monitoring: Staying ahead of industry trends, platform algorithm changes, and emerging tools.
• Collaboration: Working with marketing, creative, and sales teams on campaigns and brand consistency.

Preferred candidate profile

• Experience: Proven experience in social media management, often with a portfolio.
• Platforms: Deep understanding of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube).
• Tools: Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social).
• Content Skills: Strong copywriting, basic graphic design, and video editing skills.
• Analytical Skills: Ability to interpret data and turn it into actionable insights.
• Education: Bachelors degree in Marketing, Communications, or a related field.