Social Media Manager

Karmic Beauty; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Karmic Beauty is seeking a Social Media Manager to translate our premium skincare ethos into scroll-stopping content and a loyal digital community. You will own the monthly strategy, manage cross-platform calendars, and craft captions that reflect our voice.

The role requires on-camera comfort, skincare storytelling, and active community management with a data-driven mindset to optimize reach and engagement.

Qualifications

• Minimum 2+ years managing social media for premium D2C, beauty, wellness or lifestyle brands.
• Proven copywriting skills with an eye for skincare storytelling.
• Strong understanding of Instagram, Facebook, YouTube and X/Twitter best practices.
• Comfortable on camera and with voiceovers for short-form video content.
• Experience in community building and social listening/ORM.
• Analytical mindset with basic reporting tools and Meta/YT analytics.

Responsibilities

• Formulate and own monthly social media strategy aligned with brand goals.
• Build and manage content calendar across Instagram, Facebook, YouTube and X.
• Create captions and copy reflecting premium brand voice to drive engagement.
• Script and appear on camera for reels, stories and shorts; brief designers and editors.
• Grow an engaged skincare community and manage conversations and ORM.
• Track metrics (reach, engagement, CTR, conversions) and report insights.
• Continuously A/B test formats, hooks and posting times.

Skills

Social media management

Copywriting

Content planning

Analytics

On-camera presence

Community management

A/B testing

Tools

Canva

CapCut

Premiere Rush

CapCut AI

Midjourney

Runway

Job description

*Brand: Karmic Beauty* | *Location: Gurugram* | *Type: Full-time*

*About Karmic Beauty*

Karmic Beauty is a premium skincare brand rooted in conscious ingredients and elevated self-care rituals. We’re looking for a Social Media Manager who can translate our brand ethos into scroll-stopping content and build a loyal digital community.

*What You’ll Own*

• Formulate and own the monthly social media strategy aligned with brand, product, and campaign goals
• Build and manage the content calendar across Instagram, Facebook, YouTube, and Twitter/X
• Stay ahead of platform trends, algorithm updates, and cultural moments — adapt them to Karmic Beauty’s voice

*Content & Creative*

• Write compelling copy and captions that reflect premium brand tone while driving engagement
• Bring a creator mindset: ideate, script, and appear on camera for reels, stories, and YouTube shorts
• Comfortable doing voiceovers, product demos, and UGC-style content
• Brief designers/video editors and ensure visual consistency with brand guidelines

*Growth & Community*

• Grow followers with quality, not just quantity — focus on building an engaged skincare community
• Drive conversations, respond to DMs/comments, and lead ORM with empathy and brand voice
• Turn social queries, feedback, and FAQs into content that educates and converts

*Performance & Optimization*

• Track key metrics: reach, engagement rate, saves, shares, CTR, conversions
• Report weekly/monthly performance with insights + action plans
• Continuously A/B test formats, hooks, and posting times to optimize results

*What You Bring*

• 2+ years managing social media for premium D2C, beauty, wellness, or lifestyle brands
• Deep understanding of Instagram, Facebook, YouTube, and Twitter/X best practices
• Strong copywriting skills with a flair for beauty/skincare storytelling
• Creator-first attitude — confident on camera and behind the mic
• Analytical mindset: fluent with Meta Insights, YouTube Analytics, and basic reporting tools
• Experience in community building and social listening/ORM
• Passion for skincare, clean beauty, and digital culture

*Bonus Points*

• Working knowledge of Canva and AI creation tools like Midjourney, Runway, or CapCut AI for rapid content ideation
• Basic video editing skills in CapCut/Premiere Rush
• Knowledge of paid social strategy to collaborate with performance team