Social Media Marketing

RAS Luxury Skincare; Mumbai; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Brand-building experience

Employee discounts

Creative team environment

Career development

Job summary

RAS Luxury Skincare in Mumbai is seeking a creative Social Media Executive to amplify our voice across platforms and engage meaningfully with our community.

The role covers strategy, content creation, community management, collaboration with influencers, and staying ahead of skincare trends to drive brand awareness and growth.

Qualifications

• 1–3 years of experience managing social media platforms, preferably in skincare, beauty, or wellness.
• Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.
• Creative eye for design and storytelling with experience in Canva, CapCut, or Adobe Suite.
• Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.
• Passion for skincare and genuine interest in beauty industry trends and innovations.
• Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).
• Ability to work both independently and collaboratively in a fast-paced environment.
• Bonus: Experience with influencer marketing or UGC strategy.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.
• Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.
• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.
• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.
• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.
• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.
• Coordinate with influencers and content creators for collaborations and user-generated content.
• Handle social media crises or escalations with professionalism and according to brand guidelines.

Skills

Instagram

TikTok

Content creation

Canva

CapCut

Adobe Suite

Copywriting

Analytics basics

Tools

Meta Insights

Google Analytics

Hootsuite

Later

Job description

About Us

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Job Title:

Social Media Executive

Location:

Mumbai

Job Type:

Full-Time

Industry:

Beauty / Skincare / Wellness

About Us

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.


• Plan, create, and schedule compelling, on-brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.


• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.


• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.


• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.


• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.


• Coordinate with influencers and content creators for collaborations and user-generated content.


• Handle social media crises or escalations with professionalism and according to brand guidelines.

Requirements

• 1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.


• Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.


• Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.


• Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.


• Passion for skincare and genuine interest in beauty industry trends and innovations.


• Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).


• Ability to work both independently and collaboratively in a fast-paced environment.


• Bonus: Experience with influencer marketing or UGC strategy.

What We Offer

• Opportunity to shape the online voice of a fast-growing skincare brand.


• A creative and inclusive team environment.


• Employee discounts on all skincare products.


• Career development opportunities and hands-on brand-building experience.

Skills: wellness,beauty,social media,skincare