Social Media Manager(Beauty/Cosmetic)

The Flower Puff Girlz; Mumbai; On-site; INR 360,000 - 720,000; Full time

Job summary

The Flower Puff Girlz in Mumbai is seeking a creative Social Media Manager to grow our brand presence in beauty and cosmetics. You will manage Instagram, Facebook, YouTube, and other channels, and plan content calendars aligned with our brand strategy.

Create engaging posts, reels, and campaigns for skincare products; collaborate with influencers; monitor performance metrics; and optimize campaigns for better reach and engagement.

Qualifications

• 2+ years of experience in social media management, preferably in beauty/cosmetic industry.
• Strong knowledge of Instagram growth strategies and trends.
• Basic understanding of paid ads and analytics tools.
• Creative copywriting skills.

Responsibilities

• Manage and grow social media platforms (Instagram, Facebook, YouTube, etc.).
• Plan and execute content calendars aligned with brand strategy.
• Create engaging posts, reels, and campaigns for beauty and skincare products.
• Collaborate with influencers and manage brand partnerships.
• Monitor performance metrics and optimize campaigns for reach and engagement.
• Stay updated with latest social media and beauty industry trends.
• Handle community management and respond to audience queries/messages.

Skills

Social media management

Instagram growth

Copywriting

Influencer marketing

Job description

About the Role:

We are looking for a creative and performance-driven Social Media Manager to handle and grow brand presence in the beauty and cosmetic space. The ideal candidate should have a strong understanding of trends, content creation, and audience engagement.

Key Responsibilities:

• Manage and grow social media platforms (Instagram, Facebook, YouTube, etc.)
• Plan and execute content calendars aligned with brand strategy
• Create engaging posts, reels, and campaigns for beauty and skincare products
• Collaborate with influencers and manage brand partnerships
• Monitor performance metrics and optimize campaigns for better reach and engagement
• Stay updated with latest social media and beauty industry trends
• Handle community management and respond to audience queries/messages

Requirements:

• 2+ years of experience in social media management (beauty/cosmetic industry preferred)
• Strong knowledge of Instagram growth strategies and trends
• Basic understanding of paid ads and analytics tools
• Creative mindset with good copywriting skills
• Experience in influencer marketing is a plus

Location: Mumbai Central (Work from office)
CTC: ₹3.6 – ₹7.2 LPA (Based on experience)