Social Media Strategist

Skinbae India; Hyderabad; On-site; INR 550,000 - 950,000; Full time

Job summary

SkinBae, India's leading platform for curated Korean skincare, is growing its team in Hyderabad. We’re looking for a Social Media Strategist who can think creatively, execute consistently, and take ownership of SkinBae's social media presence end-to-end.

This role blends strategy, content execution, publishing, and performance tracking, and involves leading video ideation and cross-functional collaboration with design and content teams.

Qualifications

• 3–6 years of hands-on social media experience.
• End-to-end Instagram management including Reels/Stories.
• Strong storytelling and content creation skills.
• Ability to own campaigns and measure performance.

Responsibilities

• Develop Instagram content calendar and campaigns.
• Plan and execute organic social media campaigns.
• Monitor trends and adapt content strategy.
• Coordinate with design and writers.
• Track performance and report insights.

Skills

Social media strategy

Content planning

Instagram management

Video ideation

Tools

Canva

Adobe Premiere

YouTube Studio

Job description

SkinBae is one of India's leading platforms for curated Korean skincare. We work closely with global Korean brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.

As we grow our team in Hyderabad, we're looking for people who care about quality, can think independently, and take ownership of their work. If you enjoy building things properly, not just quickly, and want to be part of a hands-on, fast-growing brand, you'll feel at home here.

Role Overview

We are looking for a Social Media Strategist who can think creatively, execute consistently, and take ownership of SkinBae's social media presence end-to-end. This role is equal parts strategy, content execution, publishing, and performance tracking.

You will be responsible not just for ideas, but for seeing content through from concept to upload to performance analysis.

Key Responsibilities

• Develop and manage the Instagram content calendar, ensuring consistency, relevance, and engagement


• Plan, strategize, and execute organic social media campaigns aligned with SkinBae's overall marketing objectives


• Monitor social media trends, algorithm updates, audience behaviour, and industry best practices to keep content fresh, competitive, and platform-relevant


• Ensure content aligns with SkinBae's premium brand positioning and brand tone at all times


• Identify opportunities to improve content strategy, engagement, reach, and overall social media growth

2. Video Content Ideation, Scripting & Execution

• Lead the end-to-end video content creation process for:


• Instagram Reels


• YouTube Shorts


• Other short-form and long-form video formats as required


• Ideate and script engaging video concepts based on brand objectives, audience interests, and platform trends


• Direct and oversee video execution, working closely with internal creators and relevant teams


• Plan, schedule, and oversee content shoots, ensuring timelines, quality, and brand consistency


• Review video content before publishing and provide clear, constructive feedback to improve quality, hooks, storytelling, retention, and overall performance

3. Content Publishing & Platform Management

• Upload, schedule, and publish content across:


• Instagram posts


• Instagram Reels


• Instagram Stories


• YouTube


• Other relevant social media platforms as required


• Manage captions, hashtags, tags, thumbnails, descriptions, links, CTAs, and other publishing requirements


• Ensure all content is accurate, timely, and aligned with SkinBae's brand guidelines


• Maintain consistency across all social media platforms


• Take ownership of the final content that goes live across SkinBae's social media channels


• Work closely with graphic designers to develop:


• Instagram posts


• Carousels


• Video creatives


• Campaign assets


• Other social media creatives


• Provide clear creative direction for visually compelling and engaging social media content


• Ensure all creative assets align with SkinBae's premium brand aesthetic and visual identity


• Coordinate with content writers and designers to ensure smooth execution and timely delivery


• Review creative assets and provide feedback before publishing

5. Influencer & Affiliate Marketing

• Identify, shortlist, and coordinate with relevant influencers and creators aligned with SkinBae's brand


• Manage influencer collaborations end-to-end, including outreach, briefing, coordination, follow-ups, content delivery, and execution


• Ensure influencer content aligns with campaign objectives and SkinBae's brand guidelines


• Support affiliate marketing initiatives and coordinate with relevant partners


• Track influencer and affiliate collaboration performance and identify opportunities for improvement

6. Cross-Functional Collaboration

Work closely with Marketing, Content, Design, Performance Marketing, E-commerce, and Leadership teams

• Coordinate with content writers and designers to develop social media posts, campaigns, videos, and other creative assets


• Provide inputs for:


• Emailers


• Ad copies


• Website content


• Campaign messaging

• Collaborate with external agencies and partners where required for:


• Paid campaigns


• Influencer collaborations


• Other marketing initiatives


• Ensure organic social media efforts are aligned with paid marketing campaigns and broader brand communication

7. Customer Engagement & Community Management

• Manage Instagram comments, DMs, and other social media interactions while maintaining SkinBae's brand tone


• Respond to customer and community queries appropriately and elevate issues when required


• Support customer communication through email and WhatsApp for social-media-related queries where required


• Build meaningful audience engagement and strengthen SkinBae's online community


• Monitor audience feedback and identify insights relevant to content and brand communication

8. Performance Tracking & Analytics

• Monitor social media performance using platform analytics and other relevant tools


• Track key metrics including:


• Reach


• Engagement


• Views


• Engagement rate


• Analyse content and platform-level data to identify trends, opportunities, and areas for improvement


• Prepare regular performance updates and share data-backed recommendations


• Identify high-performing and underperforming content and use insights to improve future content


• Continuously optimise social media strategy based on performance insights


• Support and guide junior content creators, coordinators, or team members where required


• Provide feedback on content ideation, execution quality, and brand storytelling


• Help improve social media workflows, content planning processes, and publishing systems


• Identify opportunities to improve efficiency, quality, and scalability of social media operations


• Stay updated with emerging social media formats, trends, tools, and platform changes

What We’re Looking For

• 3-6 years of hands-on social media experience with a brand or agency


• Proven experience managing Instagram end-to-end, including planning, publishing, engagement, and performance tracking


• Strong understanding of short-form video formats such as Reels and Shorts


• Experience ideating, scripting, and overseeing video content


• Strong understanding of hooks, storytelling, retention, and content performance


• Experience working with influencers and creators


• Ability to think strategically while executing consistently


• Strong communication and coordination skills across content, design, influencer, and marketing teams


• Ability to understand premium brand positioning and maintain consistent brand communication


• Strong ownership and attention to detail


• Someone who can work independently and take responsibility for getting things done

This Role Is Not for You If

• You only enjoy ideating but don’t want to execute


• You rely heavily on trends without understanding brand context


• You need constant direction or frequent validation before making decisions


• You avoid accountability when content underperforms


• You see social media as just posting, not positioning


• You are not comfortable taking ownership of what goes live

Final Note

If you enjoy creating content, taking ownership, and building a strong social media presence consistently over time, we would love to hear from you.