Social Media Executive

kuber mart industries pvt ltd prahladpura jaipur; Rajasthan; On-site; INR 279,000 - 391,000; Full time

Benefits offered by this job

Flexible schedule

In-person work

Job summary

We are launching a sensitive skincare brand for the Indian market, with science-backed ingredients and a bold, honest voice on social media. We need a self-driven social media executive who can own the brand's presence end to end: strategy, content, community and growth.

You will work independently, make smart calls, and be accountable for results, not just posting. We are looking for 1–3 years of experience in social media management (freshers with a portfolio may apply).

Qualifications

• Graduate in any stream (Mass Communication, Marketing, BBA or similar preferred).
• Excellent written and spoken English and Hindi.
• Proven ability to run a social media account independently with a portfolio or live pages.
• Strong understanding of Instagram reels, carousels, stories and short-form video trends.
• Creative mindset with fresh ideas rather than copying trends.
• Good copywriting and storytelling skills.

Responsibilities

• Build and run the monthly content strategy and calendar for Instagram, YouTube Shorts, Facebook and other relevant platforms.
• Write sharp, engaging copy in English, Hindi and Hinglish in a consistent brand voice.
• Brief designers, video editors and creators with clear direction, and review output for quality.
• Shoot simple content (product, lifestyle, BTS) when needed.
• Ensure all claims are accurate, ingredient-based and compliant with ad rules.

Skills

Social media management

English proficiency

Hindi proficiency

Independent work

Copywriting

Storytelling

Attention to detail

Education

Graduate in any stream (Mass Communication, Marketing, BBA or similar preferred)

Tools

Canva

CapCut

Excel / Google Sheets

Job description

Job Description: Social Media Executive (Skincare Brand)

• Location: Jaipur, Rajasthan (Work from office)
• Department: Marketing / Brand
• Reports to: Founder / Marketing Head
• Employment type: Full-time
• Experience: 1-3 years in social media management, ideally for a D2C, beauty or skincare brand (strong freshers with proven work may apply)
• Salary: As per experience and portfolio

About the Role

We are launching a sensitive skincare brand for the Indian market, with science-backed ingredients and a bold, honest voice on social media. We need a self-driven social media executive who can own the brand's presence end to end: strategy, content, community and growth. You will work independently, make smart calls, and be accountable for results, not just posting.

Key Responsibilities

Strategy and Planning

• Build and run the monthly content strategy and calendar for Instagram, YouTube Shorts, Facebook and other relevant platforms
• Define content pillars (education, ingredients, myth-busting, skin concerns, user stories, brand personality) and balance them for growth
• Set clear monthly goals for followers, reach, engagement, saves, website clicks and conversions
• Plan content around launches, sales, festivals and trending moments

Content Creation and Direction

• Come up with original reel ideas, hooks, scripts, carousels and campaign concepts that stand out in the skincare space
• Write sharp, engaging copy in English, Hindi and Hinglish in a consistent brand voice
• Brief designers, video editors and creators with clear direction, and review output for quality
• Shoot simple content (product, lifestyle, behind-the-scenes) when needed
• Make sure all claims are accurate, ingredient-based and compliant with advertising rules (no misleading or unverified skincare claims)

Growth and Performance

• Use analytics (Instagram Insights, Meta Business Suite) to see what works and what doesn't
• Run A/B tests on hooks, formats, posting times and captions, and double down on winners
• Grow followers and engagement organically, and support paid boosts and ad creatives with the performance team
• Track competitors and category trends, and turn insights into action
• Deliver weekly and monthly reports with learnings, mistakes and the next plan

Community Management

• Respond to comments, DMs and customer queries quickly, politely and in brand voice
• Handle negative feedback and sensitive skin concerns calmly, and elevate when needed
• Run contests, polls, Q&A and engagement activities to build a loyal community
• Collect and share customer reviews, testimonials and user-generated content

Collaboration

• Work with the influencer marketing executive to align creator content with the brand calendar
• Coordinate with the e-commerce team so social content supports marketplace and website sales
• Repurpose creator and UGC content for brand pages and ads

Required Skills and Qualifications

• Graduate in any stream (Mass Communication, Marketing, BBA or similar preferred)
• Excellent written and spoken English and Hindi
• Proven ability to run a social media account independently, with a portfolio or live pages as proof
• Strong understanding of Instagram (reels, carousels, stories, algorithm behaviour) and short-form video trends
• Creative mindset: ability to generate fresh ideas rather than copy trends
• Critical thinking: ability to read data, question assumptions, find the reason behind results and adjust strategy
• Good copywriting and storytelling skills
• Working knowledge of Canva, CapCut or similar tools, plus basic Excel / Google Sheets for reporting
• Strong ownership, deadline discipline and attention to detail

Good to Have

• Experience with skincare, beauty, wellness or D2C brands
• Basic understanding of skincare ingredients and concerns, or willingness to learn quickly
• Knowledge of Meta Ads basics and boosting posts
• Experience with community-building, UGC or creator collaborations
• Basic video shooting and editing skills

What Success Looks Like (First 90 Days)

• A clear content strategy and 30-day calendar running smoothly
• Consistent posting with improving reach and engagement month on month
• A set of repeatable content formats that work for the brand
• A reporting system that shows what is working and why
• A responsive, positive community presence

What We Offer

• Full ownership of a new brand's social media presence and growth
• Freedom to experiment, backed by clear goals and founder support
• Fast learning in D2C, skincare marketing and performance-driven content
• Growth path to Senior Social Media Executive / Social Media Manager / Brand Lead
• Performance-based incentives (optional, add if applicable)

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person