Sr Manager - Social Media

PAC Cosmetics LLP; Mumbai Suburban; Sur place; INR 1 200 000 - 2 400 000; Plein temps

Résumé du poste

PAC Cosmetics LLP in Mumbai seeks a creative and data-driven Social Media Head to lead brand presence across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms. You will shape content strategy and storytelling to build awareness and drive conversions.

You will manage a team of executives, designers, and editors, plan campaigns for launches, track KPIs, and collaborate with product and design teams to ensure consistent brand voice and visual identity.

Qualifications

• 5+ years in social media management, preferably in beauty/fashion.
• Strong storytelling, creativity and planning capabilities.
• Proficient in analytics tools to optimise content and campaigns.

Responsabilités

• Lead social media strategy for brand awareness, engagement and conversions.
• Oversee content creation, shoots, reels, tutorials and scripts.
• Work with design, video and product teams for creative content.
• Mentor and manage social media team, set calendars and approvals.
• Track KPIs and prepare weekly/monthly performance reports.
• Coordinate with influencers and engage with communities.
• Ensure consistent brand voice and visual identity across platforms.

Connaissances

Social media management

Content strategy

Analytics tools

Team management

Influencer coordination

Brand storytelling

Outils

Meta Ads Manager

YouTube Studio

Google Analytics

Description du poste

We are looking for a creative and data-driven Social Media Head to lead our brand presence across Instagram, Facebook, Linkedin, YouTube, and emerging platforms. The ideal

candidate should understand beauty trends, content creation, influencer engagement, and brand storytelling.

Key Responsibilities-

Strategy & Planning

• Build monthly and quarterly social media strategies for brand awareness,

engagement, and conversions

• Research global beauty trends and adapt them to brand communication
• Plan campaigns for new launches, festive moments, and sales

Content Creation & Execution

• Ideate and lead photo/video shoots, reels, tutorials, and educational content
• Work closely with design, video, and product teams for creative content
• Write engaging captions, scripts, and post copies
• Ensure brand voice, identity, and aesthetic remain consistent

Team Management

• Lead social media executives, designers, content creators, and editors
• Create clear workflows, calendars, and approvals
• Evaluate team performance and mentor them

Performance & Analytics

• Track KPIs: reach, engagement, followers, website traffic, conversions
• Use data to improve content and campaign decisions
• Prepare weekly/monthly performance reports

Influencer & Community Management

• Coordinate with influencer team for content collaboration
• Engage with customers via comments, messages, and communities
• Manage brand reputation across platforms

Platform Expertise

• Strong understanding of Instagram, YouTube, Facebook, Linkedin, Threads,

Pinterest

• Knowledge of paid ads, boosting strategy, and performance tracking
• Ability to find and leverage new trends, sounds, and formats

Requirements-

• 5+ years in social media management (beauty/fashion preferred)
• Strong communication, creativity, storytelling & planning
• Good knowledge of analytics tools (Meta, YouTube Studio, Google Analytics)
• Experience handling large follower accounts or high-volume content
• Team handling experience is a must