Social Media Manager (Founder's Office)

Sknly.; New Delhi; On-site; INR 400,000 - 800,000; Full time

Benefits offered by this job

Competitive compensation

Creative freedom

Performance-based incentives

Job summary

A leading beauty brand in New Delhi is seeking a Social Media Manager to join their founding team. This creative role involves managing content across platforms, engaging with the community, and shaping a dynamic brand voice. Ideal candidates have experience in social/content for beauty or lifestyle, possess strong creative writing skills, and a relevant portfolio. The position offers immediate start and competitive compensation.

Qualifications

• 1-2 years of experience in social/content for beauty or lifestyle.
• A portfolio of Reels/Shorts demonstrating retention.
• Strong creative writing for hooks and captions.

Responsibilities

• Plan and manage a monthly content calendar across platforms.
• Script, shoot, and edit high-retention videos.
• Engage with the community and convert followers into superfans.

Skills

Social media strategy

Creative writing

Video editing

Content creation

Data analysis

Tools

CapCut

Adobe Premiere

Photoshop

Canva

Later

Job description

Sknly is a women-led, premium bodycare brand from India. Think whipped-cream textures, dessert-inspired moods, and seriously good, clean formulas. We’re building the most fun shower on the internet and a community that loves good skin (and good vibes).

We’re hiring a Social Media Manager to join our small founding team. This is a creative + execution-heavy role for someone who lives in Reels, understands brand voice, and can turn ideas into scroll-stopping content fast. You’ll work directly with the founder, own our social storytelling end-to-end, and help shape a category-defining D2C beauty brand from the ground up.

Start: Immediate

What You'll Do

• Own the calendar: Plan, ideate, and manage a monthly content calendar across Instagram (primary), YouTube Shorts, Pinterest, and LinkedIn.
• Make the work: Script, shoot, and edit high-retention short-form videos; design quick, on-brand creatives in Canva/Adobe; draft hooks, captions, and CTAs.
• Community love: Reply to DMs/comments, run story formats, and turn followers into superfans while keeping Sknly’s playful-premium tone tight.
• Creators & UGC: Source and brief creators, manage gifting/PR seeding and deliverables, and repurpose UGC with clear usage rights.
• Launch with polish: Co-lead shoot moodboards, on-set capture, asset organization, and go-live rollouts for product drops and brand moments.
• Measure what matters: Track saves, shares, ER, audience growth, watch time, CTR/UTM performance, and social-led revenue; report insights and iterate weekly.
• Partner across growth: Work with performance to spin organic winners into paid variants (hooks, cuts, formats) and keep messaging consistent across touchpoints.
• Keep the brand tidy: Ensure every asset follows our look/feel (icons, fonts, copy, color) and evolves with the playbook.

Who You Are

• 1-2 years in social/content for beauty, D2C, or lifestyle (agency or startup).
• A portfolio of Reels/Shorts you’ve personally produced (show retention, not just aesthetics).
• Hands-on with CapCut/Adobe Premiere (basic), Lightroom/Photoshop or Canva, and scheduling tools (Later/Meta Suite/etc.).
• Strong creative writing for hooks, scripts, and captions that convert views into engagement and clicks.
• Comfortable planning and coordinating shoots (UGC, behind-the-scenes, founder POV).
• Data-curious with clear understanding of ER, watch-time, and what makes content save-worthy.
• Organized, proactive, and calm during launch weeks; open to occasional evening/weekend moments around big drops.

Nice to have

• Experience with influencer ops/PR seeding and social commerce (tags, link-in-bio).
• Basic Shopify knowledge.
• Comfortable being on-camera when needed.

Why Join Us

• Help build India’s first ultra-whipped, fruit-powered bodycare brand - a fresh white space in beauty.
• Founder-level exposure & ownership - what you make goes live (fast).
• Learn more in 6 months here than 2 years in a traditional setup.
• Women-led team, creative freedom, and products people genuinely love.
• Competitive compensation + performance-based upside, and a very upgraded shower routine.

Apply on LinkedIn or send me your resume to [e-mail]