Social Media Executive

Alvio Pharmaceuticals; Sarkhej; On-site; INR 350,000 - 550,000; Full time

Job summary

Uncap Skincare is seeking a creative Social Media Executive to manage and grow its social media presence. The role focuses on beauty trends, content creation, platform growth, and audience engagement.

Ideal candidates will understand skincare content, be proficient in Canva/CapCut, and have strong written communication. The position is based in Ahmedabad with a fast-paced, target-driven environment.

Qualifications

• Proven social media experience in beauty/skincare brands.
• Strong understanding of social platforms and trends.
• Ability to create engaging, on-brand content and captions.

Responsibilities

• Manage Uncap Skincare’s social media accounts (Instagram, Facebook, YouTube).
• Develop and execute a monthly content calendar aligned with campaigns.
• Create content ideas for Reels, posts, stories, carousels and promotions.
• Coordinate with designers, photographers, influencers for content.
• Monitor trends in skincare and social media; adapt strategy.
• Write engaging captions and hashtags for posts.
• Plan campaigns for product launches and festivals.
• Monitor interactions and respond timely to comments and messages.
• Collaborate with influencers for reviews and UGC campaigns.
• Track performance: reach, engagement, followers, views, conversions.

Skills

Instagram

Facebook

YouTube

Content creation

Analytics

Caption writing

CapCut/Canva

Trend spotting

Time management

Tools

Canva

CapCut

Job description

Heres a professional JD tailored for Uncap Skincare, with a focus on beauty, skincare, content, and digital brand growth.

Social Media Executive – Uncap Skincare

Company: Uncap Skincare
Job Title: Social Media Executive
Department: Marketing / Digital Marketing
Location: Ahmedabad, Gujarat
Experience: 1–3 Years

Job Summary

We are looking for a creative and result-oriented Social Media Executive to manage and grow Uncap Skincare’s social media presence. The ideal candidate should have a strong understanding of beauty and skincare trends, content creation, social media platforms, and audience engagement.

Key Responsibilities

• Manage Uncap Skincare’s social media accounts, including Instagram, Facebook, YouTube, and other relevant platforms.
• Develop and execute a monthly social media content calendar aligned with brand and marketing objectives.
• Create engaging content ideas for Reels, posts, stories, carousels, campaigns, and product promotions.
• Coordinate with graphic designers, photographers, videographers, influencers, and internal teams for content creation.
• Stay updated with the latest skincare, beauty, social media, and content trends.
• Write engaging captions, hashtags, and short-form copy for social media posts.
• Plan and execute social media campaigns for new product launches, offers, festivals, and brand initiatives.
• Monitor comments, messages, mentions, and customer interactions and ensure timely responses.
• Coordinate with influencers and content creators for collaborations, product reviews, and UGC campaigns.
• Track social media performance and prepare regular reports covering reach, engagement, followers, views, and conversions.
• Monitor competitor activities and identify new opportunities to improve brand visibility.
• Work closely with the marketing and e-commerce teams to support website traffic, product discovery, and online sales.
• Maintain consistent brand tone, visual identity, and communication across all digital platforms.

Required Skills

• Strong knowledge of Instagram, Facebook, YouTube, and other social media platforms.
• Good understanding of beauty, skincare, and personal care content.
• Creative thinking with a strong sense of visual aesthetics and storytelling.
• Excellent written and verbal communication skills.
• Basic knowledge of content creation and tools such as Canva, CapCut, or similar platforms.
• Understanding of social media analytics and performance metrics.
• Ability to identify and leverage trending Reels, sounds, hashtags, and content formats.
• Good coordination and time-management skills.
• Ability to work in a fast-paced and target-oriented environment.

Preferred Candidate

• Experience in Skincare, Beauty, Cosmetics, FMCG, D2C, or Lifestyle brands will be preferred.
• Candidates with a strong portfolio of social media content, Reels, campaigns, or influencer collaborations will have an added advantage.

What You’ll Do at Uncap

• Build and strengthen Uncap Skincare’s digital presence.
• Create content that connects with skincare consumers.
• Drive engagement and community building.
• Support product launches and promotional campaigns.
• Contribute to overall brand awareness and online growth.