Social Media Executive

RAS Luxury Skincare; Mumbai; On-site; INR 360,000 - 600,000; Full time

Benefits offered by this job

Employee discounts on skincare

Career development opportunities

Job summary

RAS Luxury Skincare is seeking a creative Social Media Executive to amplify our voice and engage our community. You will develop and execute strategies across Instagram, TikTok, Facebook, and more, create on-brand content, manage daily ops, collaborate with design and influencer teams, and analyze performance to drive growth.

You will work in a fast-paced environment, staying ahead of skincare trends and delivering engaging campaigns that resonate with diverse audiences.

Qualifications

• 1–3 years of experience managing social media in skincare/beauty/wellness.
• Strong understanding of Instagram and TikTok algorithms.
• Creative eye for design and storytelling; experience with Canva, CapCut, or Adobe Suite.
• Excellent written and verbal communication.
• Passion for skincare and beauty trends.
• Basic knowledge of social media analytics tools.
• Ability to work independently and in a team.
• Bonus: influencer marketing or UGC experience.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.
• Plan, create, and schedule compelling, on-brand content (reels, posts, stories) aligned with campaign objectives and skincare trends.
• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.
• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.
• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.
• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.
• Coordinate with influencers and content creators for collaborations and user-generated content.
• Handle social media crises or escalations with professionalism and according to brand guidelines.

Skills

strategy

instagram

social media

marketing

Tools

Canva

CapCut

Adobe Suite

Job description

We are a growing skincare brand passionate about creating clean, effective, and inclusive products that bring out the best in every skin type. We believe in confidence through self-care and are looking for a creative and strategic Social Media Executive to help us amplify our voice across platforms and engage meaningfully with our community.

Job Title: Social Media Executive

Location: Mumbai

Job Type: Full-Time

Experience Required: 1–3 years

Industry: Beauty / Skincare / Wellness

Reports To: Marketing Manager

Key Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to drive brand awareness and engagement.
• Plan, create, and schedule compelling, on‑brand content (reels, posts, stories, etc.) aligned with campaign objectives and skincare trends.
• Manage daily operations of social media accounts including posting, monitoring, responding to DMs/comments, and community building.
• Collaborate with design, content, influencer, and product teams to produce timely and engaging campaigns and launches.
• Stay up to date on skincare trends, industry news, and platform updates to inform content and engagement strategies.
• Analyze performance metrics and prepare monthly reports to track growth, engagement, and ROI.
• Coordinate with influencers and content creators for collaborations and user‑generated content.
• Handle social media crises or escalations with professionalism and according to brand guidelines.

Requirements

• 1–3 years of experience managing social media platforms, preferably in the skincare, beauty, or wellness industry.
• Strong understanding of Instagram and TikTok algorithms, aesthetics, and best practices.
• Creative eye for design and storytelling with experience in tools like Canva, CapCut, or Adobe Suite.
• Excellent written and verbal communication skills with a knack for crafting engaging captions and scripts.
• Passion for skincare and genuine interest in beauty industry trends and innovations.
• Basic knowledge of social media analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Later).
• Ability to work both independently and collaboratively in a fast-paced environment.
• Bonus: Experience with influencer marketing or UGC strategy.

What We Offer

• Opportunity to shape the online voice of a fast-growing skincare brand.
• A creative and inclusive team environment.
• Employee discounts on all skincare products.
• Career development opportunities and hands‑on brand‑building experience.

Skills: strategy,instagram,social media,marketing