Social Media Manager

Gaurav Gupta Couture; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Gaurav Gupta Studio in India seeks a Social Media Manager to own how the brand is seen and spoken about across its digital channels, fashion media, and influencer circles in India and abroad.

We want a storyteller with a refined visual eye, a strong command of words, and genuine relationships in fashion media.

Qualifications

• Bachelor's degree in communications, journalism, fashion communication or related field is required.
• 3 to 5 years of combined social media experience in luxury fashion, premium lifestyle or beauty is required.
• Portfolio showing growth of a premium brand's social presence and established network of fashion media, stylists and influencers in India is required.

Responsibilities

• Build and run the brand's social media strategy and content calendar (Instagram first).
• Conceptualize digital content and brief/oversee photographers, videographers and editors for shoots and launches.
• Build relationships with fashion editors and digital media in India and internationally; secure coverage through press releases and brand stories.
• Manage celebrity dressing and red-carpet opportunities with stylists and talent managers to amplify press and social coverage.
• Identify and manage influencer collaborations and oversee community management on the brand's handles.
• Track social performance, press coverage and earned media value; share monthly reports with leadership.

Skills

Social media management

Luxury fashion

Media relations

Education

Bachelor's degree in communications/journalism/fashion communication

Postgraduate or international qualification is a plus

Job description

Gaurav Gupta Studio, one of India's most celebrated luxury couture houses, is looking for a Social Media Manager who will own how the brand is seen and spoken about, both on its own digital channels and across fashion media, celebrity and influencer circles in India and abroad. We want a storyteller with a refined visual eye, a strong command of words and genuine relationships in fashion media.

Key Responsibilities:

• Build and run the brand's social media strategy and content calendar (with Instagram as the primary platform), keeping every post, reel and caption true to the studio's design language.
• Conceptualize digital content and brief and supervise photographers, videographers and editors for shoots, launches and couture week coverage.
• Build relationships with fashion editors and digital media in India and internationally, and secure quality coverage through press releases, media kits and brand stories.
• Manage celebrity dressing and red-carpet opportunities with stylists and talent managers and turn every placement into timely press and social amplification.
• Identify and manage influencer and creator collaborations and oversee community management on the brand's handles.
• Track social performance, press coverage and earned media value, and share monthly reports with leadership.

Qualifications and Experience

• Bachelor's degree in communications, Journalism, Fashion Communication or a related field; a postgraduate or international qualification is a plus.
• 3 to 5 years of combined social media in luxury fashion, premium lifestyle or beauty.
• A portfolio showing growth of a premium brand's social presence, along with an established network of fashion media, stylists and influencers in India.

Desired Skills

• Deep luxury brand sensibility and a strong editorial and visual eye.
• Excellent writing and communication skills, combined with the ability to read data and use it to refine content.
• Highly organized, calm under pressure and comfortable representing the brand at high-profile events.