Social MEDIA Manager

Ahujasons Shawl Wale; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Ahujasons Shawl Wale in India seeks a hands-on social media lead to own content strategy and end-to-end execution across Instagram and related platforms. You will write copy, shoot content, craft formats like Reels and carousels, and drive community engagement while staying true to luxury brand storytelling.

You will collaborate with creative, marketing, influencer and production teams to deliver campaigns, monitor trends, and continuously improve content quality and performance.

Qualifications

• 3–5 years of experience in social media, content creation or digital marketing.
• Strong understanding of Instagram and social-first content.
• Natural understanding of luxury aesthetics, fashion and visual storytelling.
• Plugged into Instagram, creators, trends and internet culture.

Responsibilities

• Develop and execute Ahujasons’ social media strategy across Instagram and relevant platforms.
• Build monthly and weekly content calendars around brand stories, products, campaigns, festivals and cultural moments.
• Conceptualise and create Reels, carousels, static posts, Stories and social-first content.
• Shoot and create content using a phone/camera wherever required from product details and BTS moments to store, styling and campaign content.
• Identify trends, formats, conversations, cultural moments and emerging content styles that can be adapted for a luxury brand.
• Translate the world of Pashmina, craftsmanship, heritage and luxury into engaging contemporary storytelling.
• Write compelling captions, hooks, scripts and social copy while maintaining Ahujasons’ tone of voice.
• Work closely with the creative, marketing, influencer and production teams to execute campaigns.
• Manage day-to-day publishing, scheduling, Stories and community engagement.
• Monitor comments, DMs and conversations and build a meaningful brand community.
• Track social media performance and use insights to continuously improve content.
• Stay updated with Instagram trends, algorithms, creators, fashion culture and emerging formats.
• Collaborate with influencers and creators to develop relevant social-first content.
• Take ownership of Ahujasons’ digital presence, content quality and social growth.

Skills

Social media

Content creation

Digital marketing

Instagram expertise

Luxury aesthetics

Trend spotting

Copywriting

Video editing

Photography shooting

Project management

Attention to detail

Job description

THE ROLE

You will own Ahujasons social media presence end-to-end from developing the content strategy and planning calendars to creating content, managing the community and tracking performance.

This is a hands-on creative role. We are looking for someone who can think of an idea, write the copy, create the content, spot a trend and make it relevant to the brand.

WHAT YOU'LL DO

• Develop and execute Ahujasons’ social media strategy across Instagram and relevant platforms.
• Build monthly and weekly content calendars around brand stories, products, campaigns, festivals and cultural moments.
• Conceptualise and create Reels, carousels, static posts, Stories and social-first content.
• Shoot and create content using a phone/camera wherever requiredfrom product details and BTS moments to store, styling and campaign content.
• Identify trends, formats, conversations, cultural moments and emerging content styles that can be adapted for a luxury brand.
• Translate the world of Pashmina, craftsmanship, heritage and luxury into engaging contemporary storytelling.
• Write compelling captions, hooks, scripts and social copy while maintaining Ahujasons’ tone of voice.
• Work closely with the creative, marketing, influencer and production teams to execute campaigns.
• Manage day-to-day publishing, scheduling, Stories and community engagement.
• Monitor comments, DMs and conversations and build a meaningful brand community.
• Track social media performance and use insights to continuously improve content.
• Stay updated with Instagram trends, algorithms, creators, fashion culture and emerging formats.
• Collaborate with influencers and creators to develop relevant social-first content.
• Take ownership of Ahujasons’ digital presence, content quality and social growth.

WHAT WE'RE LOOKING FOR

• 3–5 years of experience in social media, content creation or digital marketing, preferably in fashion, luxury, lifestyle, retail or D2C.
• Strong understanding of Instagram and social-first content.
• A natural understanding of luxury aesthetics, fashion and visual storytelling.
• Someone who is genuinely plugged into Instagram, creators, trends and internet culture.
• Strong creative instinct and the ability to turn an idea into compelling content.
• Good copywriting, storytelling and communication skills.
• Comfortable creating content independently including basic shooting, editing and content creation.
• Ability to balance brand building, creativity and performance metrics.
• Strong organisational skills and the ability to manage multiple projects and deadlines.
• A proactive, curious personality with a strong eye for detail.

MOST IMPORTANTLY

We are looking for someone who doesn't just manage a social media account they understand how to build a brand on the internet.

If you are someone who notices a trend before everyone else, has 20 content ideas while scrolling Instagram, understands why some content works and some doesn't, and has a genuine love for fashion, luxury and storytelling, we'd love to hear from you.