Social Media Executive

Ace Blend; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ace Blend is seeking a social media manager with 2–3 years of hands-on experience to lead content ideation, strategy, and execution for premium wellness and beauty brands. You will work closely with designers, editors, and other creative teams to deliver high-quality visual content across Instagram and related platforms.

You will develop monthly content calendars, monitor performance metrics, and stay ahead of trends to ensure compelling campaigns and active community engagement.

Qualifications

• 2–3 years hands-on experience in social media management, preferably with premium brands or D2C wellness/beauty/lifestyle brands.
• Strong aesthetic sense and understanding of premium visual communication, branding, and content presentation.
• Experience in content strategy, ideation, conceptualization, and social media campaign planning.
• Proven ability to collaborate with designers, video editors, and creative teams to execute high-quality content.
• Good understanding of Instagram, Reels, Stories, carousels, and other formats.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives, audience interests, and business goals.
• Generate fresh ideas and concepts for reels, carousels, and posts that align with the brand identity.
• Manage social media for premium brands with consistent voice and high-quality content.
• Collaborate with designers and video editors to brief and deliver creatives and video content.
• Create and manage monthly content calendars with a balanced mix of formats and pillars.
• Manage Instagram and other platforms, including captions, hashtags, stories, and engagement.
• Stay updated on trends and platform updates, identifying opportunities for the brand.
• Plan and execute campaigns, product launches, and brand-led initiatives.
• Monitor engagement, reach, and follower growth to identify improvements.
• Engage with followers and help build an active brand community.
• Research competitor activity to improve brand positioning.
• Coordinate with marketing and influencer teams to ensure consistent messaging.

Skills

Social media management

Content strategy

Creativity

Brand awareness

Communication

Analytics

Collaboration

Trend analysis

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Adobe Creative Suite

Hootsuite

Job description

Industry Preference:

D2C | Wellness | Nutrition | Beauty | Lifestyle | FMCG | Premium Consumer Brands

Role Overview

We are looking for someone with a strong aesthetic sense, creative thinking, and hands‑on experience managing social media for premium brands. The ideal candidate should be skilled in content ideation, conceptualization, and strategy, with the ability to collaborate closely with designers, video editors, and other creative teams to develop high-quality, visually appealing content.

Key Responsibilities

• Social Media Strategy: Develop and execute social media strategies aligned with brand objectives, audience interests, and business goals.
• Content Ideation & Conceptualization: Generate fresh ideas, creative concepts, campaign themes, reels, carousels, and static posts that align with the brand's identity.
• Premium Brand Experience: Manage social media for premium brands, maintaining a consistent brand voice, visual identity, and high-quality content standards.
• Creative Coordination: Work closely with graphic designers, video editors, and other creative teams to brief, coordinate, and execute social media creatives and video content.
• Content Planning: Create and manage monthly content calendars, ensuring consistent posting and a balanced mix of formats and content pillars.
• Platform Management: Manage Instagram and other relevant social media platforms, including content publishing, captions, hashtags, stories, and audience engagement.
• Trend Analysis: Stay updated on emerging social media trends, formats, sounds, and platform updates, and identify relevant opportunities for the brand.
• Campaign Execution: Plan and execute social media campaigns, product launches, festive campaigns, and brand-led initiatives.
• Performance Tracking: Monitor engagement, reach, impressions, follower growth, and content performance to identify opportunities for improvement.
• Community Management: Engage with followers, respond to comments and messages where required, and help build an active brand community.
• Competitor Research: Track competitor activities, industry trends, and content strategies to identify creative opportunities and improve brand positioning.
• Cross-functional Collaboration: Coordinate with marketing, influencer, and other internal teams to ensure consistent messaging across campaigns and platforms.

Requirements

• 2–3 years of hands‑on experience in social media management, preferably with premium brands or within the D2C, wellness, beauty, lifestyle, or FMCG industries.
• Strong aesthetic sense and an understanding of premium visual communication, branding, and content presentation.
• Experience in content strategy, ideation, conceptualization, and social media campaign planning.
• Proven ability to collaborate with designers, video editors, and creative teams to execute high-quality content.
• Good understanding of Instagram, Reels, Stories, carousels, and other relevant social media formats.
• Ability to identify relevant trends and adapt them creatively to suit the brand's identity.
• Strong communication, coordination, organizational, and creative problem‑solving skills.
• Familiarity with social media analytics and performance tracking tools.
• A portfolio or examples of social media pages and campaigns handled will be preferred.