Social Media Manager

National Law Training Institute; Chandigarh; On-site; INR 420,000 - 780,000; Full time

Job summary

National Law Training Institute in Chandigarh seeks a full-time Social Media Manager to plan, create, and schedule content across Instagram, YouTube, and LinkedIn for brand awareness and aspirant engagement. You will coordinate with faculty and designers to deliver reels, posts, and videos that highlight exam strategies, current affairs, and student success stories.

You will manage monthly calendars, analyze performance metrics, optimize campaigns, and work on-site to align with institute events

Qualifications

• Prior experience in social media management, preferably in EdTech or education.
• Strong writing and communication skills for clear, engaging content.
• Ability to develop and implement content strategies aligned with brand goals.
• Familiarity with social media analytics and performance metrics.

Responsibilities

• Manage NLTI’s presence on Instagram, YouTube, and LinkedIn.
• Develop platform-specific content strategies for law entrance exams.
• Create engaging content including reels, carousels, posts, and videos.
• Produce educational content on prep strategies, GK, and college insights.
• Create and manage monthly content calendars and schedules.
• Monitor trends, analyze competitors, and identify engagement opportunities.
• Engage audience via comments, DMs, polls, and community interactions.
• Plan campaigns for course launches, webinars, and institute events.
• Research ad creatives and messaging to support paid marketing.
• Track metrics and optimize reach, engagement, and follower growth.
• Coordinate with faculty, designers, and video editors for content production.

Skills

Social Media Management

Content Strategy

Content Creation

Educational Content

Content Calendar

Trends Research

Audience Engagement

Campaign Support

Ad Creative Research

Performance Analysis

Cross-functional Coordination

Job description

Company Description:

National Law Training Institute is India’s first institute focused on providing quality coaching and mentorship to law entrance exam aspirants by connecting them directly with students of NLSIU Bangalore. The institute positions itself as a trusted partner for aspirants, both inside and outside the classroom. It offers structured coaching classes, curated study material, and continuous academic support.

Role Description:

The Social Media Manager is a full-time, on-site role based in Chandigarh. This role is responsible for planning, creating, and scheduling content across social media platforms like Instagram, Youtube, Ads to build brand awareness and engage with current and prospective aspirants. Day-to-day tasks include managing social media calendars, writing posts, coordinating graphic and video content, monitoring comments and messages, and responding to queries in a timely and professional manner. The Social Media Manager will analyze performance metrics, optimize campaigns, and collaborate with faculty, mentors, and toppers to showcase success stories, program highlights, and key academic updates.

Job Description:

• Social Media Management: Manage, grow, and optimize NLTI’s presence across Instagram, YouTube, and LinkedIn.
• Content Strategy: Develop and execute platform-specific content strategies aligned with law entrance exams and the needs of aspirants.
• Content Creation: Plan and curate engaging content, including reels, carousels, stories, posts, YouTube Shorts, and long-form videos.
• Educational Content: Develop value-driven, exam-focused content covering preparation strategies, current affairs, GK, mock test analysis, college insights, and student success stories.
• Content Calendar: Create and manage monthly content calendars, posting schedules, and timely execution across platforms.
• Trends and Competitor Research: Monitor social media trends, analyze competitor strategies in the EdTech and test-prep industry, and identify opportunities to improve engagement and reach.
• Audience Engagement: Manage comments, DMs, polls, and community interactions while maintaining consistent brand communication.
• Campaign Support: Plan and execute social media activities for course launches, promotional campaigns, webinars, live sessions, and other institute events.
• Ad Creative Research: Research high-performing ad creatives, competitor campaigns, hooks, formats, and messaging to support paid marketing initiatives.
• Performance Analysis: Track key social media metrics, evaluate content performance, and use insights to improve reach, engagement, and follower growth.
• Cross-functional Coordination: Coordinate with internal teams, faculty, designers, and video editors to ensure smooth content production and execution.

Other requirements:

• Prior experience in social media management, preferably in EdTech, education, or the test-prep industry.
• Strong understanding of Social Media Marketing (SMM) and Social Media Optimization (SMO).
• Excellent writing and communication skills, with the ability to create clear, engaging, and accurate content for law aspirants.
• Ability to develop and implement effective content strategies aligned with brand objectives.
• Familiarity with social media analytics tools and performance metrics.
• Understanding of platform-specific content formats, trends, audience behaviour, and engagement strategies.
• Strong research skills, including competitor analysis and ad creative research.
• Ability to coordinate with multiple teams, manage multiple projects, and meet deadlines consistently.
• Creative thinking, attention to detail, and a results-driven approach.
• Willingness to work on-site in Chandigarh.