Social Media Manager With Content Graphic Design Video Editing Skils

Youngpreneurs.ai; Bidhannagar; On-site; INR 350,000 - 550,000; Full time

Job summary

Youngpreneurs.ai in Kolkata seeks a creative Social Media Manager to handle content creation, graphic design, and video editing across platforms. You will plan content, publish posts, engage the audience, and report on performance, collaborating with the team to drive enquiries and registrations.

The role requires strong copywriting, design skills in Canva, Photoshop/Illustrator, and experience with short-form video tools.

Qualifications

• Experience managing social media accounts and campaigns.
• Strong graphic design skills using Canva, Photoshop or Illustrator.
• Proficient video editing with CapCut or Premiere.
• Excellent written and verbal communication.
• Ability to craft engaging captions and copy.
• Organized with ability to meet deadlines.
• Familiarity with social media analytics and reporting.

Responsibilities

• Plan, execute and monitor social media strategy across platforms.
• Create graphics and visual content for posts and campaigns.
• Edit reels and videos with basic motion graphics.
• Write scripts and promotional copy tailored to audiences.
• Track performance and reports with actionable insights.
• Coordinate with teams and manage lead follow-ups.

Skills

Social media management

Graphic design

Video editing

Copywriting

Communication skills

Time management

Telecalling experience

Education

Degree in marketing/media/related field

Tools

Canva

Adobe Photoshop

Illustrator

CapCut

Adobe Premiere Pro

DaVinci Resolve

Meta Business Suite

Job description

Social Media Manager Content, Graphic Design & Video Editing

Company: Youngpreneurs.ai | Evofinity Consulting Pvt. Ltd.
Location: Kolkata
Employment Type: Full-time
Work Mode: On-site
Experience: 1 years
Salary: Based on experience and suitability

About the Company

Youngpreneurs.ai is an education and innovation platform helping school students build problem-solving, creativity, entrepreneurial thinking, and practical skills. Through our programmes and initiatives, we empower young learners to turn ideas into action and become confident solution seekers.

Role Overview

We are looking for a creative, proactive, and organised Social Media Manager who can independently handle social media marketing, graphic design, content creation, and video editing.
The candidate will manage our social media presence from planning and creating content to publishing, community engagement, campaign execution, and performance reporting. Strong written and verbal communication skills are essential. The role may also include telecalling, explaining our programmes to prospective customers and institutional contacts, and following up on enquiries.

Key Responsibilities

1. Social Media Strategy and Management

• Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Develop social media strategies aligned with brand awareness, audience engagement, enquiries, and registrations.
• Plan and maintain monthly and weekly content calendars.
• Schedule and publish posts, stories, carousels, reels, and YouTube Shorts.
• Maintain consistent branding, messaging, and visual quality across platforms.
• Monitor comments, direct messages, and mentions; respond promptly and professionally.
• Research platform trends, audience behaviour, and competitor activity.
• Manage day-to-day social media operations and coordinate approvals with the team.

2. Graphic Design

• Create original graphics for social media posts, carousels, reel covers, thumbnails, campaigns, and event announcements.
• Design digital advertisements, banners, brochures, presentations, and other marketing materials as required.
• Use Canva and tools such as Adobe Photoshop or Illustrator to produce professional creatives.
• Apply strong layout, typography, colour, and visual storytelling skills.
• Adapt designs to different platform dimensions and formats.
• Check all creatives for spelling, accuracy, readability, and brand consistency.

3. Video Editing and Production Support

• Edit reels, interviews, testimonials, event highlights, promotional videos, and YouTube Shorts.
• Add subtitles, captions, transitions, suitable audio, and basic motion graphics.
• Create engaging openings and clear calls to action.
• Use CapCut, Adobe Premiere Pro, DaVinci Resolve, or equivalent editing software.
• Assist with planning and capturing basic photo and video content when required.
• Maintain an organised collection of footage, images, and final creative assets.

4. Content Creation and Copywriting

• Develop content ideas, campaign concepts, captions, headlines, and promotional copy.
• Write scripts for reels, short videos, interviews, and programme promotions.
• Adapt content for students, parents, school leaders, and other relevant audiences.
• Turn programme information, student stories, testimonials, and event updates into engaging content.
• Write clear, accurate, and audience-appropriate copy with effective calls to action.
• Coordinate with internal teams to collect information and verify content before publication.

5. Campaigns, Analytics and Reporting

• Plan and execute organic social media campaigns.
• Support paid advertising, including creative development, audience targeting, and performance monitoring.
• Track reach, engagement, follower growth, video views, clicks, enquiries, and conversions.
• Prepare regular reports with actionable recommendations.
• Test content formats, posting schedules, and messaging to improve performance.
• Coordinate the follow-up of leads generated through social media campaigns.

6. Communication, Telecalling and Follow-ups

• Communicate professionally with prospective customers, parents, school representatives, and other relevant contacts.
• Handle inbound enquiries and make outbound calls when required.
• Explain the company's programmes clearly and confidently.
• Follow up on enquiries, registrations, meeting requests, and campaign responses.
• Share approved information through calls, email, and WhatsApp as required.
• Maintain accurate records of conversations, lead status, and next steps.
• Coordinate meetings and pass relevant enquiries to the appropriate team member.

Required Skills

• Practical experience managing social media accounts and campaigns.
• Strong graphic design skills and proficiency in Canva.
• Working knowledge of Adobe Photoshop, Illustrator, or equivalent design software.
• Hands-on short-form video editing skills.
• Strong content writing, copywriting, and storytelling ability.
• Excellent written and verbal communication skills, with confidence in telephone conversations.
• Ability to explain programmes clearly and handle enquiries professionally.
• Familiarity with Meta Business Suite, scheduling tools, and social media analytics.
• Strong organisation, attention to detail, and ability to meet deadlines.
• Ability to take ownership of work, manage multiple priorities, and incorporate feedback.

Preferred Skills

• Experience with Meta Ads Manager, LinkedIn Ads, or lead-generation campaigns.
• Previous experience in tele calling, customer communication, or sales support.
• Experience with education, youth-focused brands, start-ups, or event marketing.
• Basic photography, videography, or motion graphics skills.
• Bengali and Hindi communication skills in addition to English.
• Responsible use of AI tools for content ideation and creative support, with careful human review.

Qualifications

A degree or diploma in marketing, mass communication, media, graphic design, or a related field is preferred. Candidates with relevant practical experience and a strong portfolio will also be considered.

What Success Looks Like

• Consistent delivery of engaging content and professional creatives.
• Timely publishing and effective management of social media accounts.
• Growth in relevant audience engagement and qualified enquiries.
• Prompt, professional communication and reliable follow-ups.
• Clear reporting and continuous improvement in campaign performance.